Works
- How Competitive Forces Shape Strategy, Harvard Business Review, 1979
- Competitive Strategy: Techniques for Analyzing Industries and Competitors, 1980
In Thinking Tools
Known for
A Harvard Business School professor, he argued that an industry's profitability is set by five forces: rivalry among existing firms, the threat of new entrants, the threat of substitutes, and the bargaining power of buyers and of suppliers. Competitive Strategy turned the article into a full method of industry analysis.