Works
- Strategy and structure configurations for services within product-centric businesses, Journal of Service Management 22(4), 522 to 539, 2011
In Organizational Structures
Known for
Research on services in product-centric firms.
Ideas
Services strategy shapes structure. In product-centric businesses, the services strategy determines whether services are combined with products, run independently, or organized by customer. Caveat: UK interviews; effectiveness of the configurations not tested.