Works
- How to Write a Sales-Making Letter, Printers' Ink, 1921
In Thinking Tools
Known for
The author of a 1921 Printers' Ink article that is the first known printed use of the AIDA acronym for attention, interest, desire, and action, suggested as a memory aid because the initials spell the opera Aida.
Caveat: Nothing else about Russell is in the public record; the sequence itself is usually credited to E. St. Elmo Lewis around 1900.