Works
- A perspective on regional and global strategies of multinational enterprises, Journal of International Business Studies 35(1), 3 to 18, 2004
In Organizational Structures
Known for
Research on the regional strategy of multinationals, with Alan Rugman.
Ideas
Regional, not global, multinationals. With Rugman, evidence that 320 of 380 large MNEs average 80.3 percent of sales in their home triad region. Caveat: Sales data only.