Verify and enrich new form leads before adding them to HubSpot

New form leads get their email verified and profile enriched automatically before landing in HubSpot.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Sequence (1) · Exclusive Choice (4)

flowchart TD trig>"new form submitted"]:::trig s0["Verify email address"]:::svc s1["Enrich lead profile"]:::svc s2[("Save lead to HubSpot")]:::store trig --> s0 s1 --> s2 gx{"× is email deliverable"}:::gate s0 --> gx p00["Enrich and save lead"]:::task gx -->|"valid email"| p00 p10["Discard invalid lead"]:::task gx -->|"invalid email"| p10 p00 --> s1 p10 --> s1 out[/"verified lead added to CRM"/]:::out pay{{"clean enriched lead pipeline"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itAn outside serviceA record or sheetOne path onlyResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
CRM & Sales PipelineEmail AutomationSurvey & Feedback
Connects
Hunter.ioClearbitHubSpot

The problem it solves

Leads collected through a form often include fake or mistyped email addresses mixed in with real ones. You also want to know more about each lead before your sales team reaches out, but checking and adding every submission to your CRM by hand takes time you don't have.

Who it fits

Sales and marketing teams collecting leads through website forms.

How it works

  1. A new form is submitted
  2. The system checks whether the email address is real and deliverable
  3. Valid leads are enriched with extra background details
  4. The enriched lead is saved directly into HubSpot
What you get

Leads arriving with verified, enriched details

You get every new form lead checked for a real email address and filled out with extra background details before it reaches HubSpot.

What you get

A verified, enriched lead record saved directly into your CRM.

What you need

A Hunter.io account, a Clearbit account, and a HubSpot account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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