Monitor your brand's reputation everywhere and catch crises early

AI scans news, social media, and reviews around the clock and alerts your team the moment sentiment turns negative.

How the work actually flows

It branches. Every path runs.

Pattern: Parallel Split (2)

flowchart TD trig(["scheduled mention scan"]):::trigtime s0["pull mentions from sources"]:::task s1["combine and clean data"]:::task s2["ai analyzes sentiment shifts"]:::svc trig --> s0 s0 --> s1 s1 --> s2 gx{"+ which channels to notify"}:::gate s2 --> gx p00["alert crisis team"]:::task gx -->|"slack alert"| p00 p10["notify pr leadership"]:::task gx -->|"email summary"| p10 p00 --> out p10 --> out out[/"alert and summary sent"/]:::out pay{{"catch reputation crises early"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceEvery pathResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsKnowledge Base & RAGSocial Media ManagementEmail AutomationMessaging & NotificationsSpreadsheet & Database OpsResearch & Market Intelligence
Connects
OpenAI GPT-4SlackGmailGoogle Sheets

The problem it solves

Your brand gets mentioned across news sites, social media, review platforms, and forums every day, and a single wave of bad press can spiral before you even notice it. Checking every channel by hand takes hours you don't have, and by the time you spot a problem it may already be trending. You need eyes on all of it at once, without hiring someone to sit and watch feeds all day.

Who it fits

A PR team, brand manager, or marketing lead who needs to catch reputation problems before they become a full crisis.

How it works

  1. On a set schedule, the system pulls fresh mentions from news, social media, review sites, and forums
  2. It combines everything into one feed and cleans up the data
  3. GPT-4 reads through the mentions and flags sudden negative shifts or spikes in complaints
  4. Slack gets an alert so your crisis response team can react fast
  5. Gmail sends a summary to PR leadership
What you get

Reputation shifts your team hears about first

Your team gets a Slack alert and leadership gets an email summary the moment mentions of your brand turn negative.

What you get

A real-time alert plus a written sentiment summary whenever a reputation risk is spotted.

What you need

An OpenAI API key, access to a news and social monitoring API, plus Slack and Gmail accounts.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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