Classify and route customer feedback to the right team automatically

Reads incoming customer feedback, screens it for safety, classifies it with AI, and routes it to the right team.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Exclusive Choice (4)

flowchart TD trig>"new customer feedback received"]:::trig s0["Screen for unsafe content"]:::task s1["Classify feedback type"]:::svc s2["Draft AI response"]:::svc s3["Safety check the draft"]:::task trig --> s0 s0 --> s1 s1 --> s2 s2 --> s3 gx{"× confidence high or low"}:::gate s3 --> gx p00["route to matching team"]:::task gx -->|"high confidence"| p00 p10["flag for human review"]:::task gx -->|"low confidence"| p10 p00 --> out p10 --> out out[/"feedback classified and routed"/]:::out pay{{"consistent triage without manual sorting"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsAPI & Webhook Integration
Connects
OpenAIOpenRouter

The problem it solves

You get a steady stream of customer feedback, bug reports, feature requests, complaints, praise, and sorting it by hand into the right queue takes time and things fall through the cracks. Without a consistent process, urgent complaints can sit unseen while positive feedback that could become a testimonial goes unnoticed.

Who it fits

Companies with a steady stream of customer feedback who want it sorted and routed without manual triage.

How it works

  1. A new piece of customer feedback comes in
  2. The system checks it for spam, unsafe content, and personal data before processing
  3. AI classifies it as a bug report, feature request, complaint, praise, or question
  4. AI drafts a response and checks it for safety before it goes anywhere
  5. High-confidence feedback routes automatically to the product, support, or marketing team, while uncertain cases are flagged for a human
What you get

Feedback that lands with the right team automatically

Customer feedback gets read, classified, and routed to the right team the moment it arrives, with tricky cases flagged for you.

What you get

Customer feedback sorted, drafted responses, and routed to the correct team, with uncertain cases flagged for review.

What you need

A webhook endpoint to receive feedback and an OpenAI or OpenRouter API key.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

Related automations

Back to the AI Playbook