Create personalized retargeting ads based on website behavior

Automatically writes personalized ad copy for each visitor based on what they browsed, ready for Facebook, Google, and Instagram.

How the work actually flows

It branches. Every path runs.

Pattern: Parallel Split (2)

flowchart TD trig>"visitor browses website"]:::trig s0["review browsing behavior"]:::task s1["AI writes personalized ad copy"]:::svc s2["generate recommendations and segments"]:::task trig --> s0 s0 --> s1 s1 --> s2 gx{"+ which ad platforms to deliver to"}:::gate s2 --> gx p00["deliver ad"]:::task gx -->|"Facebook"| p00 p10["deliver ad"]:::task gx -->|"Google"| p10 p20["deliver ad"]:::task gx -->|"Instagram"| p20 p00 --> out p10 --> out p20 --> out out[/"personalized ads ready to launch"/]:::out pay{{"higher retargeting conversion rates"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceEvery pathResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
Spreadsheet & Database OpsAPI & Webhook Integration
Connects
SupabaseFacebook AdsGoogle AdsInstagram

The problem it solves

You know which products visitors looked at, but by the time you try to bring them back with an ad, the moment has passed and the message feels generic. Writing different ad copy for every segment of your audience by hand isn't realistic, so most retargeting ends up bland and easy to ignore.

Who it fits

Online stores, SaaS companies, and travel or B2B businesses that run retargeting ad campaigns.

How it works

  1. A visitor browses your site and their behavior is captured
  2. The system reviews what they viewed, clicked, or abandoned
  3. AI writes ad copy tailored to that specific behavior and interest
  4. Product recommendations and audience segments are generated automatically
  5. Ready-to-use ads for Facebook, Google, and Instagram are delivered for launch
What you get

Ad copy tailored to what visitors browsed

You get ad copy tailored to exactly what each visitor looked at, ready to launch on Facebook, Google, and Instagram.

What you get

Personalized, ready-to-launch ad copy and audience segments for each visitor's behavior.

What you need

A Supabase database, ad accounts on Facebook, Google, and Instagram, and an AI service for generating copy.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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