Enrich new form leads with company and job data automatically

Every new form submission is automatically enriched with the person's company, title, and location.

How the work actually flows

A straight line.

Pattern: Sequence (1)

flowchart TD trig>"lead form submitted"]:::trig s0["receive lead submission"]:::task s1["send email to enrichment service"]:::svc s2["get company and job details"]:::svc s3[("update lead record")]:::store trig --> s0 s0 --> s1 s1 --> s2 s2 --> s3 out[/"lead record enriched automatically"/]:::out pay{{"know a lead's value without manual research"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceA record or sheetResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
Spreadsheet & Database Ops
Connects
JotformHunter.ioGoogle Sheets

The problem it solves

A lead comes in with just a name and email, and you have no idea if they're worth pursuing until someone manually looks them up. That research takes time your sales team could spend actually talking to good leads.

Who it fits

A marketing or sales team that collects leads through online forms.

How it works

  1. Someone submits your lead form
  2. The system sends their email to an enrichment service
  3. It gets back their company, job title, and location
  4. The enriched details are placed into your spreadsheet or CRM
What you get

Lead records that arrive already filled in

Every new lead arrives in your spreadsheet already filled in with their company, title, and location.

What you get

A lead record automatically filled in with company, job title, and location.

What you need

A Jotform account and a Hunter.io API key.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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