Draft, approve, and publish social posts across platforms

AI writes on-brand posts and matching images for each platform, then publishes them once someone approves.

How the work actually flows

It branches. Exactly one path is taken; runs once per one per social platform; a person has to approve before it continues.

Pattern: Exclusive Choice (4) · Multiple Instances with a priori Run-Time Knowledge (14)

flowchart TD trig(("content run started")):::human s0[["write platform specific posts"]]:::mi s1["generate matching images"]:::task s2(("send draft for approval")):::human trig --> s0 s0 --> s1 s1 --> s2 hg(("team member approves draft")):::human s2 --> hg hg -->|"approved"| out hg -. "sent back" .-> s2 gx{"× draft approved or not"}:::gate s2 --> gx p00["publish to platform"]:::task gx -->|"approved"| p00 p10["archive and log draft"]:::task gx -->|"not approved"| p10 p00 --> out p10 --> out out[/"posts published across platforms"/]:::out pay{{"consistent on-brand content without manual work"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
A stepRuns once per itemA personOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Social Media ManagementEmail AutomationDocument Processing & OCRFile & Cloud Storage
Connects
GmailGoogle DocsGoogle DriveOpenAIFacebookLinkedIn

The problem it solves

Writing and formatting a different post for every platform, X, Instagram, Facebook, LinkedIn, is repetitive and time-consuming, and you still need someone to check each one before it goes live. Keeping the whole team in the loop on what's been approved and published adds even more overhead.

Who it fits

Marketing teams managing content across multiple social platforms.

How it works

  1. A prompt template pulled from Google Docs starts each content run
  2. AI writes platform-specific post copy sized for X, Instagram, Facebook, LinkedIn, and other channels
  3. A matching image is generated for posts that need one
  4. The draft is sent for approval by email, Slack, or Telegram, or auto-approved by rule
  5. Approved posts publish automatically to each platform, while others are archived and logged
What you get

Posts drafted per platform automatically

You get on-brand posts and images written for every platform, ready to approve and publish with one click.

What you get

Published posts across your social channels, plus an audit log of drafts, approvals, and publish status.

What you need

An OpenAI API key, a Google Workspace account, and developer accounts for each social platform you publish to.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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