Draft and publish social media content across platforms automatically

AI writes and designs on-brand social posts for LinkedIn, Instagram, Facebook, and more, then sends them for your approval.

How the work actually flows

It branches. Every path runs; all paths must finish before it continues; a person has to approve before it continues.

Pattern: Parallel Split (2) ยท Synchronisation (3)

flowchart TD trig(["scheduled content cycle begins"]):::trigtime s0["pull brand rules and voice"]:::task s1(("send drafts for approval")):::human s2["publish approved content"]:::task trig --> s0 hg(("you approve the drafts")):::human s1 --> hg hg -->|"approved"| s2 hg -. "sent back" .-> s1 gx{"+ which platforms to prepare content for"}:::gate s0 --> gx p00["draft post"]:::task gx -->|"linkedin"| p00 p01["generate image"]:::task p00 --> p01 p10["draft post"]:::task gx -->|"instagram"| p10 p11["generate image"]:::task p10 --> p11 p20["draft post"]:::task gx -->|"facebook"| p20 p21["generate image"]:::task p20 --> p21 jn{"+ all drafts ready"}:::gate p01 --> jn p11 --> jn p21 --> jn jn --> s1 out[/"on brand posts published across platforms"/]:::out pay{{"consistent brand voice without the manual workload"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepA personEvery pathWaits for allResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Social Media ManagementContent Generation & CopywritingEmail AutomationDocument Processing & OCRFile & Cloud Storage
Connects
GmailGoogle DocsGoogle DriveLinkedInFacebookInstagramOpenAI

The problem it solves

Keeping a consistent brand voice while writing, designing, and posting content across five or six different platforms takes a huge chunk of your week. Every platform wants a different format, and it's easy for messaging to drift from your brand guidelines.

Who it fits

Marketing teams and content creators managing a consistent brand presence across multiple social platforms.

How it works

  1. On a schedule or on demand, the system pulls your brand voice and content rules from a shared document
  2. AI researches the topic and writes platform-specific posts for LinkedIn, Instagram, Facebook, and other channels
  3. AI generates matching images for each post
  4. The draft is sent to you by email for approval before anything goes live
  5. Approved posts and images are archived and published to each platform
What you get

On-brand posts ready for your approval

You get on-brand social posts and matching images drafted for LinkedIn, Instagram, and Facebook, sent to your inbox for approval before anything goes live.

What you get

Ready-to-post, on-brand content and images for each social platform, plus an approval email before anything publishes.

What you need

OpenAI API access, a Gmail account, a Google Drive and Google Docs account, and accounts on the social platforms you publish to.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

Related automations

Draft, approve, and publish social posts across platforms

AI writes on-brand posts and matching images for each platform, then publishes them once someone approves.

Advanced

Create and publish social media posts for every platform automatically

Turns one idea into ready-to-post content and images for six social platforms, no design skills needed.

Advanced

Generate ready-to-post content for six social platforms at once

From one prompt, AI writes tailored captions and hashtags for LinkedIn, Instagram, Facebook, and more.

Advanced

Extract text from PDFs and post it across social media

Watches a folder for new PDFs or images, pulls out the text with AI, and posts it to your social channels.

Advanced
Back to the AI Playbook