Get a Slack alert whenever your search rankings change

It checks your tracked keywords daily, compares rankings, and pings your team in Slack only when something moves.

How the work actually flows

It branches. Exactly one path is taken; runs once per each tracked keyword.

Pattern: Exclusive Choice (4) · Multiple Instances without Synchronization (12)

flowchart TD trig(["daily keyword ranking check"]):::trigtime s0[("pull tracked keyword list")]:::store s1[["check current search rankings"]]:::mi s2["compare to last recorded rank"]:::task s3[("update tracking sheet")]:::store trig --> s0 s0 -->|"one per each tracked keyword"| s1 s1 --> s2 s2 --> s3 gx{"× did the rank change"}:::gate s3 --> gx p00["send slack alert"]:::task gx -->|"rank changed"| p00 p10["end quietly"]:::task gx -->|"no change"| p10 p00 --> out p10 --> out out[/"updated ranking record and alert"/]:::out pay{{"catch ranking drops immediately"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemA record or sheetOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Lead Generation & ProspectingSEO & Search OptimizationEmail AutomationMessaging & NotificationsSpreadsheet & Database Ops
Connects
AirtableSlackFirecrawl

The problem it solves

Checking where your website ranks for important keywords means logging into tools by hand, comparing numbers against last week, and hoping you notice a drop before a client does. It's tedious enough that most teams only check occasionally, missing changes as they happen.

Who it fits

SEO agencies and marketing teams tracking keyword rankings for their own site or client sites.

How it works

  1. Keyword and target URL data is pulled from your tracking sheet
  2. The system checks current search results for each keyword
  3. It finds your site's position and compares it to the last recorded rank
  4. The tracking sheet is updated with the new ranking
  5. If the rank changed, your team gets a Slack alert
What you get

Ranking changes flagged before you go looking

You find out the moment one of your tracked keywords moves up or down in search results.

What you get

An updated ranking record and a Slack alert whenever a tracked keyword's position changes.

What you need

An Airtable account, a Firecrawl API key, and a Slack workspace.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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