Automatically enrich company records in HubSpot

Takes an email or LinkedIn profile and fills in company details and a fit score directly in HubSpot.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Exclusive Choice (4)

flowchart TD trig>"new contact email received"]:::trig s0["filter personal email domains"]:::task s1["look up company profile"]:::svc s2["calculate fit score"]:::task s3["update hubspot record"]:::task trig --> s0 s1 --> s2 s2 --> s3 gx{"× personal or company email"}:::gate s0 --> gx p00["exclude from enrichment"]:::task gx -->|"personal email"| p00 p10["continue enrichment"]:::task gx -->|"company email"| p10 p00 --> s1 p10 --> s1 out[/"enriched qualified hubspot record"/]:::out pay{{"faster lead qualification for sales"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceOne path onlyResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
CRM & Sales PipelineSurvey & FeedbackHR & Recruiting
Connects
AirtopHubSpotLinkedIn

The problem it solves

Qualifying a new lead means looking up the company behind an email address, checking their LinkedIn, and judging whether they actually fit your ideal customer profile. Doing that by hand for every signup or new contact slows down your sales process.

Who it fits

Sales and RevOps teams who want new leads automatically qualified and enriched in HubSpot.

How it works

  1. A contact's email address and company LinkedIn profile come in
  2. The system filters out personal email domains like Gmail or Yahoo
  3. It looks up the company's profile, size, and location
  4. It calculates an ideal customer profile score based on that data
  5. The enriched company record is created or updated in HubSpot
What you get

Enriched company records ready in HubSpot

New leads show up in HubSpot already enriched with company details and a fit score, ready for your sales team.

What you get

An enriched HubSpot company record with firmographic data and an ideal-customer-fit score.

What you need

An Airtop account with an authenticated LinkedIn profile and a HubSpot account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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