Automatically track email campaign performance in Google Sheets

Pulls domain health, email health, and campaign stats from Smartlead into Google Sheets on a schedule, automatically.

How the work actually flows

It branches. Every path runs; runs once per each metric record.

Pattern: Parallel Split (2) · Simple Merge (5) · Multiple Instances with a priori Design-Time Knowledge (13)

flowchart TD trig(["scheduled reporting run"]):::trigtime s0["pull performance data"]:::svc s1[["split into individual records"]]:::mi s2[("update sheet tabs")]:::store trig --> s0 s1 --> s2 gx{"+ which metrics to pull"}:::gate s0 --> gx p00["pull health metrics"]:::task gx -->|"domain and email health"| p00 p10["pull performance stats"]:::task gx -->|"engagement and campaigns"| p10 jn{"○ combine results"}:::gate p00 --> jn p10 --> jn jn --> s1 out[/"always current performance sheets"/]:::out pay{{"deliverability issues caught early"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itAn outside serviceRuns once per itemA record or sheetEvery pathPaths rejoinResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
Email AutomationSpreadsheet & Database OpsReporting & Analytics
Connects
SmartleadGoogle Sheets

The problem it solves

You're running cold email campaigns and need to keep an eye on domain health, deliverability, and campaign performance, but checking multiple dashboards eats up your day. Without regular monitoring, a damaged sender reputation or an underperforming campaign can go unnoticed for days. Manually exporting and updating reports is tedious busywork.

Who it fits

Email marketers and outbound sales teams running cold email campaigns through Smartlead.

How it works

  1. On a set schedule, pulls domain health and email health metrics from Smartlead
  2. Separately pulls overall engagement and campaign-specific performance stats
  3. Splits the results so each record is a single row
  4. Adds or updates the data in dedicated Google Sheets tabs
What you get

Campaign performance you can see at a glance

Your Smartlead domain health and campaign performance land in Google Sheets automatically, organized and ready to review.

What you get

Always-current Google Sheets tracking domain health, email health, engagement, and campaign performance.

What you need

A Smartlead account and a Google Sheets account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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