Score and enrich inbound leads with Lusha, Slack, and HubSpot

Automatically scores and enriches new leads, then routes hot ones straight to your sales team.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Exclusive Choice (4) · Transient Trigger (23)

flowchart TD trig>"new lead submits email"]:::trig s0["enrich lead data"]:::svc s1["calculate lead score"]:::task trig --> s0 s0 --> s1 gx{"× how hot is the lead"}:::gate s1 --> gx p00["alert sales in chat"]:::task gx -->|"hot lead"| p00 p01["add to crm"]:::task p00 --> p01 p10["log for follow-up"]:::task gx -->|"warm lead"| p10 p20["move to nurture"]:::task gx -->|"cold lead"| p20 p01 --> out p10 --> out p20 --> out out[/"scored lead routed instantly"/]:::out pay{{"faster response to hot leads"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
CRM & Sales PipelineMessaging & NotificationsAPI & Webhook Integration
Connects
LushaSlackHubSpot

The problem it solves

Inbound leads arrive faster than your team can qualify them, so hot prospects sit in a queue next to leads that will never convert. By the time someone gets around to researching and scoring a lead, a competitor may have already reached out.

Who it fits

Sales teams handling a steady stream of inbound leads who need fast, consistent qualification.

How it works

  1. A new lead comes in with an email address
  2. The system enriches it with seniority, company size, and industry data from Lusha
  3. A lead score is calculated based on how well the lead fits your ideal customer profile
  4. Hot leads trigger a Slack alert and get added to HubSpot immediately
  5. Warm leads are logged for follow-up, and cold leads move to nurture
What you get

Hot leads reaching sales the moment they arrive

You get every inbound lead scored and enriched automatically, with the hottest ones routed straight to your sales team.

What you get

A scored, enriched lead in your CRM, with an instant Slack alert for your hottest prospects.

What you need

A Lusha account, a Slack workspace, and a HubSpot account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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