Track Meta ad creative performance automatically in Google Sheets

Pulls Meta ad results by campaign and updates a spreadsheet showing which creatives are actually working.

How the work actually flows

It branches. Exactly one path is taken; runs once per each campaign id.

Pattern: Exclusive Choice (4) · Multiple Instances without Synchronization (12)

flowchart TD trig(["on a schedule"]):::trigtime s0[("read campaign ids from sheet")]:::store s1[["pull ad results per campaign"]]:::mi s2["calculate performance metrics"]:::task s3[("write results to sheet")]:::store trig --> s0 s0 -->|"one per each campaign id"| s1 s1 --> s2 s2 --> s3 gx{"× which format section"}:::gate s3 --> gx p00["write to image section"]:::task gx -->|"image ads"| p00 p10["write to video section"]:::task gx -->|"video ads"| p10 p20["write to other section"]:::task gx -->|"other formats"| p20 p00 --> out p10 --> out p20 --> out out[/"always-current ad performance dashboard"/]:::out pay{{"no manual copying of campaign data"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemA record or sheetOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Social Media ManagementSpreadsheet & Database OpsReporting & Analytics
Connects
Facebook AdsGoogle Sheets

The problem it solves

Checking creative performance across dozens of test campaigns means logging into Ads Manager over and over and copying numbers by hand. By the time the report is built, the data is already stale and easy to get wrong.

Who it fits

Media buyers, growth teams, or analysts running creative tests across many Facebook or Instagram app-install campaigns.

How it works

  1. On a schedule, the system reads your list of campaign IDs from Google Sheets
  2. It pulls ad-level results and creative details from Facebook for each campaign
  3. Cost per install, install rate, and click-through rate are calculated for each ad
  4. Results are written into the spreadsheet, split by image, video, and other formats, with thumbnail previews
What you get

Which creatives you know are winning

You see which ad creatives are actually driving installs and clicks, broken out clearly in your spreadsheet.

What you get

An always-current spreadsheet dashboard of ad creative performance, with previews and key metrics per ad.

What you need

A Facebook Ads account with API access and a Google account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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