Route customer feedback to alerts or testimonial requests

It saves every survey response, alerts your team when a rating is low, and asks happy customers for a testimonial.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Exclusive Choice (4)

flowchart TD trig>"customer submits feedback form"]:::trig s0[("save feedback response")]:::store s1["route based on rating"]:::task trig --> s0 gx{"× is rating high or low"}:::gate s0 --> gx p00["send urgent alert email"]:::task gx -->|"low rating"| p00 p10["send testimonial request"]:::task gx -->|"high rating"| p10 p00 --> s1 p10 --> s1 out[/"team alerted or testimonial requested"/]:::out pay{{"catches issues and captures praise fast"}}:::pay s1 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepA record or sheetOne path onlyResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
Email AutomationSpreadsheet & Database OpsSurvey & Feedback
Connects
Google SheetsGmail

The problem it solves

Bad feedback needs urgent attention, but if it lands in an inbox with everything else it's easy to miss until a customer is already upset. Meanwhile, happy customers who could give you a great testimonial never get asked at the moment they're most satisfied.

Who it fits

Small businesses collecting customer feedback that want to catch problems fast and gather testimonials.

How it works

  1. A customer submits a rating and feedback through a form
  2. The response is saved to Google Sheets
  3. If the rating is low, an urgent alert email goes to your team
  4. If the rating is high, a follow-up email asks for a testimonial
What you get

Low ratings caught before they spread

You get instant alerts on low ratings and automatic testimonial requests sent to your happiest customers, all handled for you.

What you get

A logged record of every rating plus an alert email for low scores or a testimonial request for high scores.

What you need

A form tool, a Google Sheets account, and a Gmail account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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