Log daily Meta ad campaign performance into Google Sheets

Pulls yesterday's Meta ad numbers each day, calculates key metrics, and adds a row to your Google Sheet.

How the work actually flows

A straight line. Runs once per each ad campaign.

Pattern: Sequence (1)

flowchart TD trig(["every day"]):::trigtime s0["Pull yesterday's campaign performance"]:::svc s1["Calculate key ad metrics"]:::task s2[["Add row to sheet per campaign"]]:::mi trig --> s0 s0 --> s1 s1 -->|"one per each ad campaign"| s2 out[/"Daily performance row logged"/]:::out pay{{"Ongoing ad performance record without manual work"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceRuns once per itemResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
Social Media ManagementSpreadsheet & Database OpsReporting & Analytics
Connects
Meta AdsGoogle Sheets

The problem it solves

Pulling ad performance numbers out of Meta and building a report by hand eats up time every single day. It's easy to lose track of trends when the data lives in a dashboard you only check occasionally instead of one running spreadsheet.

Who it fits

Performance marketers, agencies, and business owners who run Meta ad campaigns and want an ongoing performance record.

How it works

  1. Each day, the system pulls yesterday's campaign performance from Meta Ads
  2. It calculates key metrics like cost per lead, cost per click, and return on ad spend
  3. A new row is added to your Google Sheet for every campaign
  4. You can also run a one-time backfill to pull months of past performance into the same sheet
What you get

Yesterday's ad numbers in your sheet every morning

Each day, yesterday's Meta ad numbers are pulled in, key metrics calculated, and a new row added to your spreadsheet.

What you get

A running Google Sheet with daily campaign performance and calculated ad metrics, ready for reporting or dashboards.

What you need

A Meta Business account with ad account access and a Google Sheets account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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