Turn Trustpilot reviews into sentiment insights in Google Sheets

AI reads your Trustpilot reviews and logs sentiment, complaints, and praise straight into a Google Sheet.

How the work actually flows

A straight line. Runs once per each review pulled.

Pattern: Multiple Instances without Synchronization (12)

flowchart TD trig(["scheduled check for new reviews"]):::trigtime s0["pull new Trustpilot reviews"]:::svc s1[["AI scores review sentiment"]]:::mi s2["extract complaints and praise"]:::task s3[("log review to sheet")]:::store trig --> s0 s0 -->|"one per each review pulled"| s1 s1 --> s2 s2 --> s3 out[/"reviews logged with sentiment scores"/]:::out pay{{"understand customer sentiment at a glance"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceRuns once per itemA record or sheetResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsSpreadsheet & Database OpsSurvey & Feedback
Connects
TrustpilotOpenAIBright DataGoogle Sheets

The problem it solves

Reading through every customer review by hand takes forever, and it is easy to miss the patterns behind why people are happy or frustrated. You end up guessing at what is really driving your reputation instead of knowing for sure.

Who it fits

A business owner or customer experience team that relies on Trustpilot reviews and wants to understand customer sentiment without reading every one.

How it works

  1. New reviews are pulled from your Trustpilot page
  2. AI reads each review and scores its sentiment
  3. Common complaints and praise are pulled out
  4. Every review and its analysis is saved to Google Sheets
What you get

Customer sentiment you see without reading every review

Every Trustpilot review gets scored for sentiment automatically, with common complaints and praise pulled into a spreadsheet for you.

What you get

A Google Sheet of every review with its sentiment score and the key complaints or praise it contains.

What you need

An OpenAI API key, a Bright Data account for scraping, and a Google Sheets account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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