Track Google and Meta ad performance in one daily report

Pulls yesterday's ad spend and results from Google and Meta into one sheet and Slack summary every morning.

How the work actually flows

It branches. Every path runs; all paths must finish before it continues; a person is alerted when a step fails.

Pattern: Parallel Split (2) ยท Synchronisation (3)

flowchart TD trig(["daily morning schedule"]):::trigtime s0["pull ad data from platforms"]:::svc s1["combine into consistent format"]:::task s2[("add row to sheet")]:::store s3["post Slack summary"]:::svc trig --> s0 s1 --> s2 s2 --> s3 gx{"+ which ad platform to pull"}:::gate s0 --> gx p00["fetch Google Ads spend and clicks"]:::task gx -->|"Google Ads"| p00 p10["fetch Meta Ads spend and clicks"]:::task gx -->|"Meta Ads"| p10 jn{"+ combine results"}:::gate p00 --> jn p10 --> jn jn --> s1 out[/"daily ad performance report"/]:::out pay{{"one clear view across ad channels"}}:::pay s3 --> out out --> pay esc(("Alerts a person")):::human s2 -. "if it fails" .-> esc esc -.-> out classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceA personA record or sheetEvery pathWaits for allResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
Messaging & NotificationsSpreadsheet & Database OpsReporting & Analytics
Connects
Google AdsMeta AdsGoogle SheetsSlack

The problem it solves

You run ads on more than one platform, and getting a clear picture of spend and performance means logging into each dashboard separately and copying numbers into a spreadsheet by hand. It's tedious, and you don't find out about a broken data pull until you notice the numbers look off.

Who it fits

Marketing teams or founders running paid ads on more than one platform who want one daily performance view.

How it works

  1. Runs automatically every morning
  2. Pulls yesterday's spend, clicks, and conversions from Google Ads and Meta Ads
  3. Combines both into one consistent format
  4. Adds the results as a new row in a Google Sheets dashboard
  5. Posts a summary to Slack, and alerts Slack if a data pull fails
What you get

Ad numbers you see before your coffee's done

You get a clear daily view of how your Google and Meta ad spend is performing across both platforms.

What you get

An updated Google Sheets dashboard and a daily Slack summary of ad performance across channels.

What you need

A Google Ads account, a Meta Ads account, a Google Sheets account, and a Slack account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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