Get a witty AI sentiment report on your brand from the news

Every time you add a brand name to a spreadsheet, AI reads recent news and emails you a sentiment report.

How the work actually flows

A straight line.

Pattern: Sequence (1)

flowchart TD trig[\"brand name added to sheet"\]:::trigdata s0["pull recent news headlines"]:::svc s1["ai writes sentiment report"]:::task s2["email report to user"]:::task trig --> s0 s0 --> s1 s1 --> s2 out[/"emailed brand sentiment report"/]:::out pay{{"stay aware of brand perception"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Email AutomationSpreadsheet & Database OpsResearch & Market IntelligenceSurvey & Feedback
Connects
Google SheetsGoogle NewsGeminiGmail

The problem it solves

You want to know what the news is saying about your brand, but you don't have time to read every article yourself. By the time you notice a bad story or a wave of buzz, the moment has often passed. Piecing together a clear picture from headlines feels like a full-time job on top of your real one.

Who it fits

A brand, marketing, or PR team that wants to keep a pulse on public sentiment without manual news monitoring.

How it works

  1. You add a brand name and your email to a tracking spreadsheet
  2. The system pulls recent news headlines about that brand
  3. AI reads the headlines and writes a narrative sentiment report
  4. You receive the report by email, ready to read
What you get

A read on how your brand is talked about

Every time you track a brand, you get an easy-to-read report on how the news is currently talking about it, delivered to your inbox.

What you get

A narrative-style email report summarizing recent news sentiment about the brand, with scores and suggested actions.

What you need

A Google Workspace account, a Google Gemini API key, and a Gmail account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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