Automatically classify and route customer feedback to the right team

Reads every piece of customer feedback, tags it as a complaint, compliment, or feature request, and sends it to the right place.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Exclusive Choice (4) · Simple Merge (5)

flowchart TD trig>"feedback submitted across channels"]:::trig s0["receive feedback item"]:::task s1["classify with AI"]:::svc s2["structure into record"]:::task s3[("log for tracking")]:::store trig --> s0 s0 --> s1 s1 --> s2 gx{"× complaint compliment or request"}:::gate s2 --> gx p00["route to support team"]:::task gx -->|"complaint"| p00 p10["route to record"]:::task gx -->|"compliment"| p10 p20["route to product team"]:::task gx -->|"feature request"| p20 jn{"○ log submission"}:::gate p00 --> jn p10 --> jn p20 --> jn jn --> s3 out[/"feedback classified and routed"/]:::out pay{{"nothing falls through the cracks"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceA record or sheetOne path onlyPaths rejoinResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsAI Chatbots & AssistantsCRM & Sales PipelineEmail AutomationMessaging & NotificationsSpreadsheet & Database OpsReporting & AnalyticsSurvey & Feedback
Connects
AirtableGmailSlack

The problem it solves

Customer feedback lands everywhere: forms, emails, chat, all mixed together. You spend time reading each one just to figure out where it should go, and urgent complaints can sit unseen for days.

Who it fits

Support and product teams juggling feedback from multiple channels.

How it works

  1. Feedback comes in from a form, chatbot, or email
  2. AI reads the message and classifies it as a complaint, compliment, or feature request
  3. The result is organized into a clean, structured record
  4. Each item is routed to the right destination: a spreadsheet, CRM, Slack, or email
  5. Every submission is logged for tracking and analysis
What you get

Feedback sorted before anyone reads it

Every piece of customer feedback lands in the right place, tagged and ready for your team to review.

What you get

A sorted, routed record of every piece of feedback, with complaints and requests reaching the right team automatically.

What you need

An AI API key and accounts for wherever feedback is stored, such as Google Sheets, a CRM, or Slack.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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