Publish scheduled posts to Twitter and Instagram from Sheets

Turns rows in Google Sheets into scheduled posts on Twitter and Instagram, then marks each one as posted.

How the work actually flows

It branches. Every path runs; all paths must finish before it continues; runs once per each pending sheet row.

Pattern: Parallel Split (2) · Synchronisation (3) · Multiple Instances without Synchronization (12)

flowchart TD trig(["checks sheet every 5 hours"]):::trigtime s0[["check sheet for pending posts"]]:::mi s1["build caption and image"]:::task s2[("mark row as posted")]:::store trig --> s0 s0 --> s1 gx{"+ which platforms to post to"}:::gate s1 --> gx p00["post text tweet"]:::task gx -->|"post to twitter"| p00 p10["post image with caption"]:::task gx -->|"post to instagram"| p10 jn{"+ both platforms posted"}:::gate p00 --> jn p10 --> jn jn --> s2 out[/"posts published on schedule"/]:::out pay{{"consistent posting without manual work"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemA record or sheetEvery pathWaits for allResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
Social Media ManagementSpreadsheet & Database OpsScheduling & Calendar
Connects
Google SheetsTwitterInstagramFacebook

The problem it solves

Planning your social content in a spreadsheet is easy, but remembering to log in and post it at the right time every few hours is not. Posts get delayed, forgotten, or posted out of order when it's left to memory.

Who it fits

Small businesses and social media managers who plan content in a spreadsheet.

How it works

  1. Checks Google Sheets every 5 hours for posts marked Pending
  2. Builds the caption and turns it into a styled image
  3. Posts the text to Twitter and the image with caption to Instagram
  4. Marks the row in Google Sheets as Posted with a timestamp
What you get

Captions and posts you don't have to double-check

Your scheduled posts go out to Twitter and Instagram with captions and images built for you, right on time.

What you get

Published posts on Twitter and Instagram, plus an updated Google Sheets row showing what went out and when.

What you need

A Google Sheets account, a Twitter developer account, and a Facebook or Instagram business account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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