Monitor social media sentiment automatically across platforms

Scans mentions of your brand across social platforms, scores the sentiment with AI, and alerts you to sudden shifts.

How the work actually flows

It branches. Exactly one path is taken; runs once per each social mention found.

Pattern: Exclusive Choice (4) · Multiple Instances without Synchronization (12)

flowchart TD trig(["scheduled sentiment scan"]):::trigtime s0[["scan for mentions"]]:::mi s1["ai scores sentiment"]:::task s2[("log mention and score")]:::store trig --> s0 s0 --> s1 s1 --> s2 gx{"× did sentiment shift sharply"}:::gate s2 --> gx p00["send slack alert"]:::task gx -->|"sudden shift"| p00 p10["no alert sent"]:::task gx -->|"no shift"| p10 p00 --> out p10 --> out out[/"sentiment log and shift alerts"/]:::out pay{{"catch pr issues early"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemA record or sheetOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Social Media ManagementMessaging & NotificationsSpreadsheet & Database OpsReporting & AnalyticsAPI & Webhook IntegrationSurvey & Feedback
Connects
Google SheetsSlack

The problem it solves

Scrolling through every mention of your brand across different platforms to gauge how people feel takes hours you don't have, and a sudden wave of negative comments can spread before anyone on your team notices. You need to know when sentiment turns, not find out from a customer complaint.

Who it fits

Social media managers, PR teams, and brand managers who need to track public sentiment without watching every platform manually.

How it works

  1. On a set schedule, the workflow scans mentions across social platforms
  2. AI reads each mention and scores the sentiment and emotion
  3. Every mention and its score is logged in Google Sheets
  4. If sentiment shifts sharply, a Slack alert notifies your team
What you get

Sentiment shifts you catch before they spread

You get an alert the moment public sentiment about your brand takes a sudden turn.

What you get

A Google Sheets log of social mentions with sentiment scores, plus a Slack alert for sudden shifts.

What you need

A Google Sheets account, an AI monitoring account, and a Slack workspace.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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