Turn survey responses into sentiment and topic insights automatically

Every new Jotform response is analyzed by AI for sentiment and key topics, then logged to Google Sheets.

How the work actually flows

A straight line.

Pattern: Sequence (1)

flowchart TD trig>"new survey response submitted"]:::trig s0["identify topics and keywords"]:::svc s1["score sentiment and priority"]:::svc s2[("log tagged results to sheet")]:::store trig --> s0 s0 --> s1 s1 --> s2 out[/"sheet tagged with sentiment and topics"/]:::out pay{{"spot feedback trends without reading everything"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itAn outside serviceA record or sheetResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Spreadsheet & Database OpsReporting & AnalyticsSurvey & Feedback
Connects
JotformGoogle SheetsGoogle Gemini

The problem it solves

You collect customer feedback through surveys, but reading through every response to spot patterns and complaints takes too long, so most of it goes unread. Important trends in what customers are saying get missed entirely.

Who it fits

A team collecting customer feedback or survey responses that wants patterns and sentiment surfaced automatically.

How it works

  1. Triggers the moment a new Jotform response comes in
  2. AI identifies the main topics and keywords in the response
  3. A second AI pass scores the sentiment and priority of the feedback
  4. The structured results are logged to Google Sheets for reporting
What you get

Patterns you'd otherwise miss in feedback

Every survey response is tagged with sentiment and topic so patterns surface without reading each one.

What you get

A Google Sheets log of every response with its sentiment, topics, and keywords already tagged.

What you need

A Jotform account, a Google account, and a Google Gemini API key.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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