Track news, hiring, and activity signals for your sales leads

Add a company to a form and get its latest news, hires, and LinkedIn activity in your spreadsheet.

How the work actually flows

It branches. Every path runs; all paths must finish before it continues.

Pattern: Parallel Split (2) ยท Synchronisation (3)

flowchart TD trig>"company submitted via form"]:::trig s0["search for company signals"]:::svc s1["organize findings into fields"]:::task s2[("update spreadsheet row")]:::store trig --> s0 s1 --> s2 gx{"+ which signals to gather"}:::gate s0 --> gx p00["search recent news"]:::task gx -->|"recent news"| p00 p10["search new hires"]:::task gx -->|"new hires"| p10 p20["search linkedin activity"]:::task gx -->|"linkedin activity"| p20 jn{"+ combine all findings"}:::gate p00 --> jn p10 --> jn p20 --> jn jn --> s1 out[/"spreadsheet updated with signals"/]:::out pay{{"spot opportunities without manual research"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceA record or sheetEvery pathWaits for allResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Spreadsheet & Database OpsResearch & Market IntelligenceSurvey & FeedbackHR & Recruiting
Connects
Google SheetsExtruct

The problem it solves

You want to know what's happening with your prospects and leads, like new hires or company news, but checking each one manually eats your whole morning. By the time you notice something worth mentioning, the moment has passed.

Who it fits

A sales or business development professional tracking a list of target accounts.

How it works

  1. You submit a company name through a simple form
  2. The system searches for recent news, hires, and LinkedIn activity
  3. The findings are organized and matched to the right fields
  4. The results are added to your spreadsheet automatically
What you get

Account intel you didn't have to research

Add a company to a simple form and watch its latest news, hires, and LinkedIn activity land in your spreadsheet.

What you get

An updated spreadsheet row with fresh news, hiring, and activity signals for each company.

What you need

A Google Workspace account and an Extruct account with API access.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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