Monitor brand mentions across social media and news automatically

Checks Twitter, Reddit, and news sites hourly for brand mentions, flags urgent ones, and sends a daily summary email.

How the work actually flows

It branches. Exactly one path is taken; runs once per each platform searched.

Pattern: Exclusive Choice (4) · Multiple Instances with a priori Design-Time Knowledge (13)

flowchart TD trig(["hourly schedule runs"]):::trigtime s0[["search each platform for mentions"]]:::mi s1["combine and clean results"]:::task s2["analyze sentiment and urgency"]:::svc trig --> s0 s0 --> s1 s1 --> s2 gx{"× is the mention urgent"}:::gate s2 --> gx p00["send immediate slack alert"]:::task gx -->|"urgent negative mention"| p00 p10["log normally"]:::task gx -->|"routine mention"| p10 jn{"○ log to airtable"}:::gate p00 --> jn p10 --> jn jn --> out out[/"urgent mentions flagged same hour"/]:::out pay{{"faster reputation response"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceRuns once per itemOne path onlyPaths rejoinResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Social Media ManagementEmail AutomationMessaging & NotificationsSpreadsheet & Database OpsResearch & Market Intelligence
Connects
OpenAIAirtableSlack

The problem it solves

You find out about a PR problem hours after it started because nobody was watching every platform at once. Manually searching Twitter, Reddit, and news sites for your brand name every day just isn't realistic.

Who it fits

Marketing and PR teams that need to catch brand mentions and reputation issues quickly.

How it works

  1. Every hour, the system searches Twitter, Reddit, and news sources for brand mentions
  2. It combines and cleans up the results from all sources
  3. AI analyzes each mention for sentiment and urgency
  4. Urgent or negative mentions trigger an immediate Slack alert
  5. All mentions are logged to Airtable and summarized in a daily email digest
What you get

Brand mentions caught the same day they happen

You get an instant alert on urgent brand mentions and a tidy daily summary of everything said about you online.

What you get

Real-time Slack alerts for urgent mentions, a logged history in Airtable, and a daily summary email.

What you need

An OpenAI API key, an Airtable account, a Slack account, and an email sending account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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