Automatically sort and route customer feedback by sentiment

Reads every feedback form and email, classifies it by sentiment and category, and alerts the right team instantly.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Sequence (1) · Exclusive Choice (4)

flowchart TD trig>"feedback form or email received"]:::trig s0["extract feedback details"]:::task s1["classify feedback type"]:::task s2[("log entry to spreadsheet")]:::store trig --> s0 s0 --> s1 s1 --> s2 gx{"× is it a bug"}:::gate s2 --> gx p00["send slack alert"]:::task gx -->|"bug alert"| p00 p10["email stakeholder"]:::task gx -->|"other feedback"| p10 p00 --> out p10 --> out out[/"feedback logged and routed"/]:::out pay{{"urgent issues surfaced instantly"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepA record or sheetOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Email AutomationMessaging & NotificationsSpreadsheet & Database OpsSurvey & Feedback
Connects
GmailGoogle SheetsSlackGoogle Gemini

The problem it solves

Feedback comes in through forms and emails, and someone has to read each one, decide if it's a bug, a feature request, or just noise, and make sure it reaches the right team. That review gets skipped when things pile up, so real problems sit unnoticed.

Who it fits

Product, support, or engineering teams handling customer feedback at scale.

How it works

  1. New feedback arrives through a form or an email
  2. The details are pulled out and the review text is isolated
  3. AI summarizes it and classifies it as a bug, feature request, UX issue, or other
  4. Every entry is logged to a spreadsheet for tracking
  5. Bugs trigger an instant Slack alert while other categories are emailed to the right stakeholder
What you get

Feedback sorted and routed instantly

You get every piece of customer feedback classified and sent straight to the right team as it arrives.

What you get

A categorized feedback log plus real-time Slack alerts for urgent issues.

What you need

A Gmail account, a Google Sheets account, a Slack workspace, and a Google Gemini or OpenAI API key.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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