Map competitor content and keywords into a Google Sheet

Crawls competitor websites, maps their content topics with AI, and delivers the findings into Google Sheets.

How the work actually flows

A straight line. Runs once per one per competitor website.

Pattern: Sequence (1) ยท Multiple Instances with a priori Design-Time Knowledge (13)

flowchart TD trig(("user starts competitor analysis")):::human s0[("pull competitor list from sheet")]:::store s1[["crawl each competitor site"]]:::mi s2["AI organizes content into topics"]:::task s3[("write results to sheet")]:::store s4["send email notification"]:::svc trig --> s0 s0 -->|"one per one per competitor website"| s1 s1 --> s2 s2 --> s3 s3 --> s4 out[/"structured competitor content map"/]:::out pay{{"data-driven content strategy decisions"}}:::pay s4 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
A stepAn outside serviceRuns once per itemA personA record or sheetResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsEmail AutomationSpreadsheet & Database OpsResearch & Market IntelligenceAPI & Webhook Integration
Connects
Google SheetsApifyGoogle GeminiGmail

The problem it solves

You know your competitors are covering certain topics better than you, but manually browsing their sites and taking notes takes forever and misses patterns. Content strategy decisions end up based on guesswork instead of data.

Who it fits

A marketer, SEO specialist, or agency planning content strategy around competitors.

How it works

  1. Competitor website addresses are pulled from a Google Sheet
  2. Each site is crawled to collect its pages and structure
  3. AI organizes the content into topics, entities, and depth scores
  4. The results are written into Google Sheets automatically
  5. You get an email once the analysis is ready to review
What you get

Competitor content maps ready to explore

You get a full map of competitor content and keywords delivered straight into a spreadsheet for you to study.

What you get

A structured Google Sheet mapping each competitor's content topics and gaps, ready for review.

What you need

A Google Sheets account, an Apify account, and a Google Gemini API key.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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