Automatically hide toxic comments on your Instagram posts

Scans new Instagram comments for toxicity, hides the bad ones, and alerts your team on Slack.

How the work actually flows

It branches. Exactly one path is taken; runs once per each new comment.

Pattern: Exclusive Choice (4) · Multiple Instances with a priori Run-Time Knowledge (14)

flowchart TD trig(["every 15 minutes"]):::trigtime s0[["check recent posts for comments"]]:::mi s1["score comment for toxicity"]:::task trig --> s0 s0 --> s1 gx{"× is comment toxic"}:::gate s1 --> gx p00["hide the comment"]:::task gx -->|"toxic comment"| p00 p01["alert team on Slack"]:::task p00 --> p01 p10["no action taken"]:::task gx -->|"not toxic"| p10 p01 --> out p10 --> out out[/"toxic comments hidden and logged"/]:::out pay{{"cleaner comments without constant monitoring"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Social Media ManagementMessaging & NotificationsSpreadsheet & Database OpsAPI & Webhook Integration
Connects
InstagramSlackGoogle Sheets

The problem it solves

Hateful or abusive comments on your posts can sit there for hours before anyone on your team notices and removes them, which looks bad to anyone else scrolling past. Manually checking comments all day isn't realistic when you're also trying to run the business.

Who it fits

Brands and social media teams managing an active Instagram presence.

How it works

  1. Every 15 minutes, the system checks your recent posts for new comments
  2. Each comment is scored for toxicity
  3. Comments above the toxicity threshold are automatically hidden
  4. Your team gets a Slack alert with the details
  5. The flagged comment is logged to a Google Sheet for review
What you get

Toxic comments removed before customers see them

Toxic comments on your Instagram posts get hidden automatically, with your team alerted right away to review the details.

What you get

Hidden toxic comments, a Slack alert for your team, and a Google Sheet log of everything flagged.

What you need

An Instagram Business account, a Google Perspective API key, a Slack workspace, and a Google Sheets account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

Related automations

Track sentiment on Instagram hashtags automatically

Collects Instagram posts by hashtag and rates them positive, negative, or neutral so you can gauge public opinion fast.

Advanced

Turn 5-star reviews into daily Instagram posts automatically

The system picks your best unposted review, turns it into a branded quote image, and posts it to Instagram.

Advanced

Plan, generate, and publish Instagram Reels automatically

AI plans a content idea, builds the video, and posts it to Instagram once you approve it in Slack.

Advanced

Schedule and optimize Instagram posts from Airtable with AI

Pulls your planned Instagram posts from Airtable, has AI refine captions and timing, and publishes them.

Advanced
Back to the AI Playbook