Spot trending Reddit stories for your next PR campaign

Each week, AI scans Reddit trends and sentiment to suggest fresh PR story angles for your team.

How the work actually flows

It branches. Every path runs.

Pattern: Sequence (1) ยท Parallel Split (2)

flowchart TD trig(["every week on schedule"]):::trigtime s0["search reddit for trends"]:::svc s1["filter posts by engagement"]:::task s2["analyze sentiment with ai"]:::task s3["compile story angle report"]:::task trig --> s0 s0 --> s1 s1 --> s2 s2 --> s3 gx{"+ where to send report"}:::gate s3 --> gx p00["save report to drive"]:::task gx -->|"save to drive"| p00 p10["post report to team chat"]:::task gx -->|"notify team"| p10 p00 --> out p10 --> out out[/"weekly pr story report"/]:::out pay{{"spot trends before they pass"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceEvery pathResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Knowledge Base & RAGSocial Media ManagementDocument Processing & OCRResearch & Market IntelligenceFile & Cloud Storage
Connects
RedditGoogle DriveAnthropicMattermost

The problem it solves

You need fresh, timely story angles for PR campaigns, but constantly monitoring social media for trends and public sentiment takes hours you don't have. By the time you spot a trending topic manually, the moment may have already passed.

Who it fits

PR professionals, communications teams, and content marketers who need timely story ideas backed by real audience reaction.

How it works

  1. Every week, the automation searches Reddit for trending posts on your topics
  2. It filters posts by engagement to find the most relevant ones
  3. AI analyzes the post content and comment sentiment
  4. It compiles a report of story angles and audience insights
  5. It saves the report to Google Drive and shares it with your team
What you get

Story angles backed by real audience sentiment

Get a weekly batch of story angles grounded in what people are actually saying on Reddit.

What you get

A weekly report of PR story opportunities with sentiment analysis and recommended angles.

What you need

A Reddit API account, a Google Drive account, an Anthropic API key, and a Mattermost account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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