Enrich new leads and sync them into HubSpot automatically

Pulls new leads from Google Sheets or Telegram, fills in missing contact details, and syncs clean records into HubSpot.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Transient Trigger (23) · Exclusive Choice (4) · Simple Merge (5)

flowchart TD trig>"new lead appears"]:::trig s0["standardize lead details"]:::task s1["check hubspot for existing contact"]:::svc s2["create or update hubspot record"]:::svc s3["send team update"]:::task trig --> s0 s0 --> s1 s2 --> s3 gx{"× missing contact details"}:::gate s1 --> gx p00["look up missing details"]:::task gx -->|"incomplete lead"| p00 p10["skip lookup"]:::task gx -->|"complete lead"| p10 jn{"○ continue to hubspot"}:::gate p00 --> jn p10 --> jn jn --> s2 out[/"clean deduplicated lead in hubspot"/]:::out pay{{"less manual data entry"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceOne path onlyPaths rejoinResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Knowledge Base & RAGCRM & Sales PipelineMessaging & NotificationsSpreadsheet & Database Ops
Connects
HubSpotGoogle SheetsTelegramGoogle GeminiLusha

The problem it solves

New leads come in from different places, like a spreadsheet or a chat message, and someone has to manually check if they're already in your CRM and fill in the missing details. That busywork is slow, and duplicate or incomplete records make your pipeline messy.

Who it fits

A sales team using HubSpot that collects leads from more than one source, like spreadsheets and messaging apps.

How it works

  1. A new lead shows up in a Google Sheet row or a Telegram message
  2. AI reads and standardizes the lead details into a consistent format
  3. The system checks HubSpot for a matching existing contact
  4. For leads missing details, it looks up the missing email or company data
  5. The lead is created or updated in HubSpot, and your team gets a Telegram update
What you get

Lead records that are complete and never duplicated

You get every new lead automatically enriched and kept in sync inside HubSpot, no matter where it came from.

What you get

A clean, enriched, duplicate-free lead record in HubSpot, with a status update sent to your team.

What you need

A HubSpot account, a Google Sheets account, a Telegram account, a Gemini API key, and a Lusha account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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