Turn Instagram complaints into tracked support tickets

Detects complaints in Instagram comments, creates a support ticket, assigns it, and escalates if it's about to breach SLA.

How the work actually flows

It branches. Exactly one path is taken; a person is alerted when a step fails.

Pattern: Exclusive Choice (4) · Simple Merge (5)

flowchart TD trig(["scheduled comment check"]):::trigtime s0["scan comments for complaints"]:::task s1["assess severity and create ticket"]:::task s2["track response deadline"]:::task s3[("notify assignee and log")]:::store trig --> s0 s0 --> s1 s1 --> s2 gx{"× deadline close to breaching"}:::gate s2 --> gx p00["alert manager"]:::task gx -->|"escalate"| p00 p10["continue monitoring"]:::task gx -->|"normal tracking"| p10 jn{"○ before notifying"}:::gate p00 --> jn p10 --> jn jn --> s3 out[/"tracked ticket with owner and deadline"/]:::out pay{{"complaints handled before they escalate"}}:::pay s3 --> out out --> pay esc(("Alerts a person")):::human s2 -. "if it fails" .-> esc esc -.-> out classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepA personA record or sheetOne path onlyPaths rejoinResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Social Media ManagementMessaging & NotificationsSpreadsheet & Database OpsAPI & Webhook IntegrationCustomer Support & Ticketing
Connects
InstagramGoogle SheetsSlack

The problem it solves

Complaints buried in Instagram comments are easy to miss, and once you spot one there's no clear owner or deadline for fixing it. Issues sit unresolved until an unhappy customer posts again, louder.

Who it fits

Customer support and social media teams handling complaints through Instagram comments.

How it works

  1. Checks recent Instagram posts and comments on a schedule
  2. AI reads each comment to detect complaints and their severity
  3. Creates a support ticket and assigns it to a team member
  4. Tracks the response deadline and escalates to a manager if it's close to breaching
  5. Notifies the assignee and logs every action for the audit trail
What you get

Complaints tracked from comment to resolution

Complaints spotted in Instagram comments are automatically turned into assigned, tracked support tickets.

What you get

A tracked support ticket with an owner, deadline, and escalation alerts if it's at risk.

What you need

An Instagram professional account with API access, an AI provider account, a Google account, and Slack.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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