Marcus Alexander

ThinkersStrategy scholar

Works

In Organizational Structures

Known for

Corporate parenting, with Goold and Campbell.

Ideas

Parenting advantage. With Goold and Campbell, argued that parents more often destroy than add value to their businesses' stand-alone performance, and add value only where a real opportunity, suitable parenting skills, and feel for the business's success factors coincide. Caveat: Case studies of four firms chosen as successes.

Corporate-level strategy. Co-author with Goold and Campbell of Corporate-Level Strategy: Creating Value in the Multibusiness Company, which the corporate-center entry cites beside the 1994 article. Caveat: The book was not read; no claim rests on it alone.

In this section, “read” means read by the Organizational Structures series: where a line says a work, or part of one, was not read, the series did not read it.

Organizational Structures that draw on Marcus Alexander (2)

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