Works
- The behaviour change wheel: A new method for characterising and designing behaviour change interventions, Implementation Science (with Maartje M. van Stralen and Robert West), 2011
In Thinking Tools
Known for
Director of University College London's Centre for Behaviour Change, who with colleagues built the behavior change wheel around the COM-B model: behavior arises from capability, opportunity, and motivation, and an intervention should target whichever is lacking.