Herbert A. Simon

Thinkers1916 to 2001Political scientist, economist, and cognitive scientist

Works

  • Administrative Behavior, 1947
  • A Behavioral Model of Rational Choice, Quarterly Journal of Economics, 1955
  • Report on a General Problem-Solving Program, Proceedings of the International Conference on Information Processing (with Allen Newell and J. C. Shaw), 1959
  • Designing Organizations for an Information-Rich World, chapter in Computers, Communications, and the Public Interest, edited by Martin Greenberger, 1971
  • Perception in Chess, Cognitive Psychology (with William G. Chase), 1973

In Tactics of Organizational Politics

Ideas

Bounded rationality. Real decision-makers have limited information, time, and computing capacity, so they search among alternatives until they find one that meets an aspiration level, a procedure Simon called satisficing.

Decision premises. Simon analyzed organizations as systems of decisions in which individual choices are shaped by premises the organization supplies, such as goals, information, and procedures. Whoever controls those premises influences the decisions made from them.

The scarcity of attention. What information consumes is the attention of its recipients, so "a wealth of information creates a poverty of attention." In an information-rich world the scarce resource is attention, and most of the cost of information falls on the recipient.

What it explains

Simon explains why decision-makers rely on what is put in front of them and in what form: they cannot examine everything, so they accept the first acceptable option and the premises supplied to them. Volume, timing, and framing of information therefore shape decisions as much as its content.

Tactics that draw on Herbert A. Simon (73)

In Thinking Tools

Known for

A Nobel laureate in economics and Turing Award winner known for bounded rationality and satisficing; with Newell and Shaw he built the General Problem Solver around means-ends analysis, and with William Chase he explained chess expertise as the recognition of thousands of familiar chunks.

Tools that draw on Herbert A. Simon (3)

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