Works
- The behaviour change wheel: A new method for characterising and designing behaviour change interventions, Implementation Science, 2011
- The Behaviour Change Wheel: A Guide to Designing Interventions, Silverback Publishing, 2014
In Thinking Tools
Known for
Emeritus professor of health psychology at University College London and former editor of Addiction. With Susan Michie and Maartje van Stralen he built the Behaviour Change Wheel around the COM-B model, in which behavior arises from capability, opportunity, and motivation.