Update Hubspot contacts with your lemlist email activity automatically

Every time someone opens, replies to, or shows interest in your lemlist emails, Hubspot updates automatically.

How the work actually flows

It branches. Exactly one path is taken.

Pattern: Exclusive Choice (4)

flowchart TD trig>"lemlist email activity occurs"]:::trig s0["event type checked"]:::task s1["contact matched in hubspot"]:::svc trig --> s0 s0 --> s1 gx{"× which event type occurred"}:::gate s1 --> gx p00["update last opened date"]:::task gx -->|"email opened"| p00 p10["update last replied date"]:::task gx -->|"email replied"| p10 p20["update last interested date"]:::task gx -->|"showed interest"| p20 p00 --> out p10 --> out p20 --> out out[/"hubspot contact record updated"/]:::out pay{{"accurate real time engagement data"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
CRM & Sales PipelineReporting & Analytics
Connects
lemlistHubspot

The problem it solves

Your sales team can't tell from Hubspot alone whether a prospect actually opened an email, replied, or showed real interest. Without that context, reps waste time following up on cold leads or miss the ones who are ready to talk.

Who it fits

Best for sales and marketing teams running outbound email campaigns who report on pipeline in Hubspot.

How it works

  1. A new email event happens in lemlist, like an open, reply, or interest signal
  2. The system checks what type of event it is
  3. It finds the matching contact record in Hubspot
  4. It updates fields like last opened date, last replied date, and last interested date
  5. Your Hubspot reports reflect the latest email activity automatically
What you get

Contact records that always show the latest email activity

Your Hubspot contacts stay updated with every open, reply, and interest signal from your lemlist campaigns, so your team always sees current activity.

What you get

Updated Hubspot contact records with accurate, current email engagement history.

What you need

A lemlist account and a Hubspot account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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