Turn a list of website URLs into personalized sales pitches

Reads website links from a spreadsheet and writes a tailored sales pitch for each one automatically.

How the work actually flows

It branches. Exactly one path is taken; runs once per each website row.

Pattern: Exclusive Choice (4) · Multiple Instances with a priori Design-Time Knowledge (13)

flowchart TD trig[\"website rows in spreadsheet"\]:::trigdata s0[["read website list"]]:::mi s1["check if pitch exists"]:::task s2["generate personalized pitch"]:::svc s3[("write pitch to sheet")]:::store trig --> s0 s0 --> s1 s2 --> s3 gx{"× pitch already written"}:::gate s1 --> gx p00["skip row"]:::task gx -->|"already has pitch"| p00 p10["scrape site and generate pitch"]:::task gx -->|"no pitch yet"| p10 p00 --> s2 p10 --> s2 out[/"personalized pitch saved per website"/]:::out pay{{"outreach personalized without manual research"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceRuns once per itemA record or sheetOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Spreadsheet & Database Ops
Connects
Google SheetsOpenAIFirecrawl

The problem it solves

Researching each prospect's website and writing a custom opening line takes real time when you're working through a long list. Generic, copy-paste outreach gets ignored, but you can't spend an hour on every single lead.

Who it fits

A sales or business development team doing outbound prospecting.

How it works

  1. Reads a list of website addresses from a Google Sheet
  2. Scrapes the content of each site to understand what the business does
  3. OpenAI reads that content and writes a grounded, personalized pitch
  4. The pitch is written back into the same row next to the website
  5. Rows that already have a pitch are skipped automatically
What you get

Personalized pitches you don't draft from scratch

You get a tailored, ready-to-use sales pitch sitting next to every website on your list, grounded in what that business actually does.

What you get

A personalized sales pitch for each website, saved directly in your spreadsheet.

What you need

A Google Sheets account, an OpenAI API key, and a website-scraping subscription.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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