Automatically scrape, qualify, and verify B2B leads

The system finds new company contacts, has AI decide who's a good fit, verifies their email, and preps them for outreach.

How the work actually flows

It branches. Exactly one path is taken; runs once per each scraped lead.

Pattern: Exclusive Choice (4) · Multiple Instances with a priori Run-Time Knowledge (14)

flowchart TD trig(["scheduled lead data pull"]):::trigtime s0[["evaluate lead fit"]]:::mi s1["verify email address"]:::task s2["send to outreach tool"]:::svc trig --> s0 s1 --> s2 gx{"× does lead qualify"}:::gate s0 --> gx p00["verify email"]:::task gx -->|"qualified"| p00 p01["send to outreach"]:::task p00 --> p01 p10["discard lead"]:::task gx -->|"not qualified"| p10 p01 --> s1 p10 --> s1 out[/"verified qualified prospect list"/]:::out pay{{"clean lead list without manual vetting"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceRuns once per itemOne path onlyResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsLead Generation & ProspectingSpreadsheet & Database Ops
Connects
ApifyOpenAIAnthropicGoogle SheetsReoonInstantly.ai

The problem it solves

Building a list of good sales prospects means hours of scraping data, guessing who's worth contacting, and manually checking if email addresses even work. Bad leads waste your team's time and hurt your sender reputation. This filters and verifies the list before anyone on your team touches it.

Who it fits

Sales teams, agencies, and founders running outbound email campaigns.

How it works

  1. On a schedule, the system pulls new company and contact data for your target market
  2. AI reviews each lead and decides if they match your ideal customer profile, writing a personalized opening line for the ones that qualify
  3. Qualified leads move to a separate list and their email addresses are verified
  4. Verified, qualified leads are sent to your outreach campaign tool automatically
What you get

Prospects who are worth your rep's time

You get a steady stream of qualified, verified contacts loaded straight into your outreach tool, ready for your team to reach out.

What you get

A verified, qualified list of prospects with personalized icebreakers, loaded directly into your email campaign tool.

What you need

An Apify account, an OpenAI or Anthropic API key, a Google account, a Reoon Email Verifier account, and an Instantly.ai account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

Related automations

Find LinkedIn leads and send personalized requests automatically

Describe your ideal customer in plain English and the system finds LinkedIn leads and reaches out with a personalized message.

Standard

Find newly funded companies and draft personalized outreach emails

Scrapes recently funded companies, finds the right contacts, and has AI draft a personalized outreach email for each one.

Advanced

Turn Google Maps business listings into ready-to-use lead lists

The system scrapes local business listings from Google Maps and uses AI to write a clean summary for each one in a spreadsheet.

Advanced

Pull business leads from Google Maps into a spreadsheet

Search Google Maps for businesses in any location and get a clean spreadsheet of names, ratings, and contact details.

Advanced
Back to the AI Playbook