Track buying signals from LinkedIn and news into Google Sheets

Scans LinkedIn posts and news for each target company, flags real buying signals, and logs them for your sales team.

How the work actually flows

It branches. Every path runs; all paths must finish before it continues; runs once per one per target company.

Pattern: Parallel Split (2) · Synchronisation (3) · Multiple Instances with a priori Design-Time Knowledge (13)

flowchart TD trig(["scheduled signal scan"]):::trigtime s0[["Read target companies"]]:::mi s1["Gather LinkedIn and news data"]:::task s2["Check against signal definitions"]:::task s3[("Log new signals")]:::store trig --> s0 s1 --> s2 s2 --> s3 gx{"+ which source to scan"}:::gate s0 --> gx p00["Scan company LinkedIn posts"]:::task gx -->|"LinkedIn posts"| p00 p10["Scan news articles"]:::task gx -->|"News articles"| p10 jn{"+ combine findings"}:::gate p00 --> jn p10 --> jn jn --> s1 out[/"verified buying signals logged"/]:::out pay{{"reach out at the right moment"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepRuns once per itemA record or sheetEvery pathWaits for allResultPayoff
Build size
Starter

A small build with a couple of connected tools.

Business functions
Spreadsheet & Database OpsResearch & Market IntelligenceHR & Recruiting
Connects
AirtopLinkedInGoogle Sheets

The problem it solves

You want to reach out to prospects at the exact right moment, but tracking every target company's news and LinkedIn activity by hand is impossible. Signals like funding rounds or hiring sprees get missed, and by the time you notice, a competitor already called.

Who it fits

B2B sales and business development teams working a defined list of target accounts.

How it works

  1. Reads your list of target companies and buying signals from Google Sheets
  2. Scans LinkedIn company posts and news articles for each company
  3. AI checks the findings against your signal definitions
  4. Skips anything already logged recently to avoid duplicates
  5. New, unique signals are logged to your Google Sheet for the sales team
What you get

Buying signals surfaced before a competitor calls first

You get a running log of real buying signals from your target accounts, pulled from LinkedIn and news, ready for your sales team to act on.

What you get

A running Google Sheet of fresh, verified buying signals for each target account.

What you need

An Airtop account and a Google Workspace account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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