Find wasted ad spend in Google Ads and alert your team in Slack

Reviews your Google Ads search terms every day and sends a Slack alert showing wasted spend and new keyword opportunities.

How the work actually flows

It branches. Any that apply are taken; all paths must finish before it continues.

Pattern: Multi-Choice (6) · Synchronisation (3)

flowchart TD trig(["daily after market checks"]):::trigtime s0["pull search term data"]:::task s1["AI reviews search terms"]:::task s2["send Slack summary report"]:::task trig --> s0 s0 --> s1 gx{"○ which flag applies"}:::gate s1 --> gx p00["calculate wasted amount"]:::task gx -->|"wasted spend"| p00 p10["flag for review"]:::task gx -->|"converting terms"| p10 jn{"+ combine into report"}:::gate p00 --> jn p10 --> jn jn --> s2 out[/"Slack report with flags"/]:::out pay{{"cuts wasted ad spend"}}:::pay s2 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAny that applyWaits for allResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Messaging & Notifications
Connects
Google AdsGoogle GeminiSlack

The problem it solves

Every week you or someone on your team has to comb through Google Ads search term reports by hand, hunting for searches that don't fit your brand and are burning through budget with nothing to show for it. It's tedious work that gets pushed to the bottom of the list, so wasted spend keeps piling up between reviews.

Who it fits

PPC managers, performance marketers, or agencies running paid search for brand campaigns.

How it works

  1. Pulls recent search term data from your Google Ads brand campaigns
  2. AI reviews the list to spot non-brand searches and calculates wasted spend
  3. Flags converting search terms worth a closer look
  4. Sends a formatted summary to Slack with buttons to approve adding wasteful terms as negative keywords
What you get

Wasted ad spend flagged for your approval

You get a daily Slack alert showing wasted ad spend and new keyword opportunities, with one click to approve changes.

What you get

A Slack report showing wasted ad spend, flagged opportunities, and a one-click way to block wasteful search terms.

What you need

A Google Ads account, a Google Gemini API key, and a Slack workspace.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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