Automatically refresh underperforming Google Ads copy each month

Once a month, AI reviews your Google Ads results and rewrites weak ad copy, then reports the changes to Slack.

How the work actually flows

It branches. Every path runs.

Pattern: Parallel Split (2)

flowchart TD trig(["first of each month"]):::trigtime s0["pull ad performance data"]:::svc s1["group results by ad theme"]:::task s2["analyze underperforming ads"]:::task s3["regenerate ad copy"]:::task trig --> s0 s0 --> s1 s1 --> s2 s2 --> s3 gx{"+ deliver updated copy and report"}:::gate s3 --> gx p00["save new copy to spreadsheet"]:::task gx -->|"save copy"| p00 p10["post performance report to slack"]:::task gx -->|"send report"| p10 p00 --> out p10 --> out out[/"refreshed ad copy each month"/]:::out pay{{"stops wasted spend on weak ads"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceEvery pathResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
Messaging & NotificationsSpreadsheet & Database Ops
Connects
Google AdsRelevance AIChannableGoogle SheetsSlack

The problem it solves

Reviewing ad performance and rewriting copy for underperforming campaigns is tedious work that keeps getting pushed to next week. Meanwhile weak ads keep running and quietly wasting ad spend.

Who it fits

A marketing team running Google Ads campaigns for an e-commerce or retail catalog.

How it works

  1. On the first of each month, the system pulls the last 30 days of Google Ads performance
  2. It groups results by ad theme to find top and bottom performers
  3. AI analyzes the data and writes improvement suggestions
  4. AI regenerates ad copy using your latest product feed
  5. The new ad copy is saved to a spreadsheet and a performance report is sent to Slack
What you get

Fresh ad copy ready for your review

You get new ad copy drafted every month based on what is and is not performing well.

What you get

A spreadsheet of refreshed ad copy ready for review and a monthly performance report in Slack.

What you need

A Google Ads account, a Relevance AI account, a Channable account, a Google Sheets account, and a Slack workspace.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

Related automations

Back to the AI Playbook