Books

Operations & ProcessEssay7 min read

The first bridge asked for books a stranger could verify: every month closed and reconciled, revenue tied to the bank, the returns reconciled to the profit and loss. An owner-operator and their lender will accept that. A buyer who will not run the business sends a diligence team that rebuilds three years of earnings from the records and asks of each month whether it means what it appears to mean, and books kept to the first bridge's standard often cannot answer.

Books is the driver that raises the records to the second standard. Every line of normalized SDE becomes traceable, through accrual statements an outside accountant has reviewed and that reconcile to the tax returns and the bank. Once it is in place, each month closes by a fixed date, the statements, the returns and the deposits carry the same numbers, and the owner gets a monthly package without asking for it.

Where Books sits

Two drivers take SDE to a normalized figure a broker can defend line by line. This essay covers the first.

SDE

  1. BooksThis essayAccrual statements, reviewed by an outside accountant, reconciled to the returns and the bank
  2. SeparationTakes personal spending and off-market arrangements with the owner and family out of the business

Normalized SDE

Three years on an accrual basis

The records this bridge asks for are three years of accrual statements, with every month closed and reconciled to the bank within a couple of weeks of its end and no difference left unexplained. Two things have changed since the first bridge: the basis and the length.

Many small businesses keep their books on a cash basis, booking revenue when a customer pays and a cost when the bill is paid. Taxes are often filed that way and it is easy to keep. It gets the year roughly right and the months badly wrong. If a business invoices heavily at the end of one month and collects in the next, its books show a weak month and then a strong one, though the work done in each was the same. Anyone trying to read margins, seasonality or growth from those months is reading the timing of the customers' payments.

Cash basis and accrual, the same year

Illustrative. One business's monthly revenue, counted two ways. On a cash basis, revenue is recorded when customers pay; on an accrual basis, when the work is done. The year's total is close either way; the months are not.

Revenue when the work was done (accrual), thousands of dollars

Jan: $100kFeb: $104kMar: $98kApr: $110kMay: $106kJun: $108kJul: $112kAug: $105kSep: $109kOct: $114kNov: $111kDec: $118k$100k$104k$98k$110k$106k$108k$112k$105k$109k$114k$111k$118k$0k$50k$100k$150kJanFebMarAprMayJunJulAugSepOctNovDecJan: $100kFeb: $104kMar: $98kApr: $110kMay: $106kJun: $108kJul: $112kAug: $105kSep: $109kOct: $114kNov: $111kDec: $118k$98k$118k$0k$50k$100k$150kJanFebMarAprMayJunJulAugSepOctNovDec

Revenue when customers paid (cash), thousands of dollars

Jan: $82kFeb: $131kMar: $88kApr: $96kMay: $142kJun: $84kJul: $119kAug: $98kSep: $127kOct: $92kNov: $145kDec: $101k$82k$131k$88k$96k$142k$84k$119k$98k$127k$92k$145k$101k$0k$50k$100k$150kJanFebMarAprMayJunJulAugSepOctNovDecJan: $82kFeb: $131kMar: $88kApr: $96kMay: $142kJun: $84kJul: $119kAug: $98kSep: $127kOct: $92kNov: $145kDec: $101k$82k$145k$0k$50k$100k$150kJanFebMarAprMayJunJulAugSepOctNovDec

On a cash basis the business looks volatile and its months cannot be compared; matched to when the work was done, it grows steadily. A buyer reading monthly margins needs the second view.

Show the numbers
MonthRevenue when the work was done (accrual), thousands of dollarsRevenue when customers paid (cash), thousands of dollars
Jan$100k$82k
Feb$104k$131k
Mar$98k$88k
Apr$110k$96k
May$106k$142k
Jun$108k$84k
Jul$112k$119k
Aug$105k$98k
Sep$109k$127k
Oct$114k$92k
Nov$111k$145k
Dec$118k$101k

Accrual accounting books revenue when the work is done and costs when they are incurred, which is the view a buyer needs. Converting is real work, done with the outside accountant. Receivables, payables, deferred revenue, prepaid expenses and accrued payroll all have to be booked, and the conversion date is documented so that anyone who later compares old figures with new can bridge the two bases.

The record lengthens because the buyer has changed. An owner-operator prices the present, and one year shows it. A fund prices a trend, and three years is about the shortest record a trend can be read from with any confidence. Three years also show whether the latest one is typical, which no single year can.

Two habits keep the record going. The first is a month-end close calendar: a checklist with a named owner for each line and a fixed close date, starting with the bank and card reconciliations. The second is a rebuilt chart of accounts that gives the owner's compensation, the owner's benefits, payments to related parties and one-off items accounts of their own. Every later schedule, whether of adjustments, related parties or the owner's pay, can then be run as a report from the ledger. Without those accounts each one has to be pieced together from memory.

An outside review

The latest year's statements are reviewed by an outside accountant, the two years before it are at least compiled, and whatever the review finds is closed.

Three levels of outside assurance

What an outside accountant does to a set of financial statements, and how much a buyer can rely on the result. Select a level.

Compilation

What the accountant does
Puts the business's numbers into the form of financial statements, without testing them
What a buyer can rely on
That the statements are arranged properly; nothing about whether the numbers are right
Where the framework asks for it
The first bridge, at SDE, alongside the business's own monthly closes

Review

What the accountant does
Asks questions and runs analytical tests, and says whether anything suggests the statements are materially wrong
What a buyer can rely on
Limited assurance: the accountant found nothing that suggests a material error
Where the framework asks for it
This bridge: the latest year reviewed, the two before compiled at least

Audit

What the accountant does
Tests the records and the controls behind them, and gives an opinion that the statements are fairly presented
What a buyer can rely on
Reasonable assurance, the level enterprise buyers and lenders rely on
Where the framework asks for it
The later bridges, where buyers model cash and lenders lend against it

A compilation puts the business's own numbers into the form of financial statements and does not ask whether they are right. A review asks questions, runs analytical tests and reports whether anything suggests the statements are materially misstated. That is limited assurance and a long way short of an audit, but it is the first point at which an outsider has looked at the numbers to see whether they are true, and a fund's diligence team reads reviewed statements very differently from compiled ones.

The review also produces a management letter, the accountant's list of weaknesses found on the way. Each point is worked off before the next review, so the second letter is shorter than the first. Management letters that shrink year after year show a buyer that the controls are getting better, and a single set of statements, however clean, cannot show that.

Proof of cash

Reported revenue has to tie to bank deposits within a narrow margin, tighter than on the first bridge, in every month of the three-year record.

Quality-of-earnings teams call this a proof of cash and run it among their first tests, because it answers the most basic question a buyer has, which is whether the revenue happened. Revenue that is in the books and never reached the bank may not exist. The habit behind the tie is mechanical. The invoicing or point-of-sale system feeds the ledger directly, and the close checklist has a line that compares revenue with deposits and records the gap in dollars. A gap measured every month stays small, because someone notices it while it can still be explained.

Returns that agree with the statements

The last part of the record is three years of filed tax returns reconciled to the statements, with every difference listed and explained.

Books and returns differ for legitimate reasons, and accrual statements set beside cash-basis returns differ more than most. A buyer can live with differences that are explained. An unexplained one leaves them unable to tell whether the business told the tax authority one story and is now telling them another. If the accountant prepares a reconciliation at each filing, listing every timing and permanent difference and keeping it with the return, the question is settled before a buyer thinks to ask it.

Why it carries no rank

In the framework's valuation Books moves no value. The business earns the same whether its statements are compiled or reviewed, on a cash basis or an accrual one. What changes is what a buyer believes and how much protection they ask for. Offered compiled, cash-basis statements, a fund haircuts the earnings or holds back part of the price until its own accountants have finished, and it puts a higher probability on the earnings turning out to be misstated. Reviewed accrual statements with a clean proof of cash take away the haircut and the holdback and lower that probability, and they do it only because the evidence is better. The framework books all of that as an effect on price and certainty, and leaves Books off the ranking of value.

It is still the first thing done on this bridge, because nearly every ranked driver needs it. The schedules of related-party arrangements and adjustments are reports from the accounts Books creates. The cost of the owner's seats is deducted from a normalized figure that rests on reviewed statements. The liabilities file and the customer evidence, later on the bridge, are tested against the same records. A lead who ranked the work by value alone would start somewhere else and then find every other driver waiting for this one.

What has to be in place first

The driver needs three things before it starts. One is a bookkeeper, in house or outsourced, with enough hours to finish a close within a couple of weeks, and with the close calendar written into the job description or the service agreement. Another is an outside accountant engaged and budgeted for a review. A review costs several times what a compilation does, and the budget has to be agreed before the engagement letter is signed. The last is an accounting system with bank feeds, because reconciliations kept in spreadsheets cannot be repeated by anyone but the person who built them.

Knowing that it works

Progress shows in four numbers: the days from month end to close, every month; how many consecutive months of closed accrual statements are on hand, counted toward the thirty-six the record needs; the unreconciled difference at each close, in dollars, which should be zero; and the monthly gap between revenue and deposits, as a percentage.

The owner can test the result in two ways. One is to open a month at random and follow three revenue entries to the deposits and three expenses to their source documents, with the bookkeeper out of the room. The other is to read the accountant's review letter and say, point by point, whether each has been closed. A diligence team will get through books like that quickly, and believe them.

Why it slips, and what holds it

Books fall behind, and the usual cause is a change of people. A bookkeeper leaves, the next one works differently, and three months go unclosed while they find their feet.

The safeguards are designed to outlast the person. The close calendar is written into a job description and into the accountant's engagement letter, which makes it a contracted deliverable that survives a change of staff. And the owner receives and signs the monthly package on a fixed date, so a missed month comes to light within weeks.