Owner Pay

Capital & FinanceEssay7 min read

Ask the owner of a small business what the business paid them last year and the usual answer is a pause, then a range. Some of it came as transfers made when the account looked healthy, some as cash, and some as a truck, a phone plan and a family health policy that run through the company. The owner is not hiding anything. The question has simply never needed an answer, because the person who pays and the person who is paid are the same, and nobody else has been counting.

Then someone else starts counting. Anyone who wants to know what the business earns, whether a buyer, a lender or a prospective partner, has to begin with what it pays its owner, because in an owner-run business that figure sits between revenue and profit and moves both. It is usually the first number they price and the one the records support least.

Owner pay mixes two things that will eventually need to be separated: a wage for the work the owner does, and a return on the capital the owner has at risk. How large the wage should be, and whether the business still earns a return once the wage is paid, are questions for later, and neither can be asked until the payments themselves can be seen. Making them visible takes two changes. The draw is set in advance instead of taken, and everything paid to or for the owner sits on its own lines in the ledger.

Where Owner Pay sits

Between a business that covers its costs and one that pays its owner from profit, three drivers do the work. This essay covers the first.

Operating breakeven

  1. Owner PayThis essayMakes every payment to the owner regular and visible
  2. Margin of SafetyBuilds enough profit above breakeven to cover the draw with room to spare
  3. Pay StructurePuts owner pay in its lawful form, with a market salary for the owner's seat on file

Owner's draw paid from profit

A fixed draw, paid on schedule

An owner who takes cash when the account looks full is paid on the rhythm of receivables. The account looks fullest just after customers pay and just before the business pays its own bills, so the largest draws tend to land in the worst weeks. When the bills arrive, the shortfall gets covered by stretching a supplier, paying a tax bill late or taking a short-term loan, and each of those funds the owner's pay with money the business owes. A buyer reading the payables ledger will see days outstanding rise in the same months the owner drew most.

Draws taken as needed, and who pays for them

Illustrative. One owner-run business over twelve months. The owner takes cash when the account looks full; the biggest draws land just before the biggest bills, and the business covers them by paying suppliers later.

Owner draws, thousands of dollars

Jan: $2kFeb: $9kMar: $1kApr: $0kMay: $12kJun: $3kJul: $0kAug: $14kSep: $2kOct: $1kNov: $11kDec: $3k$2k$9k$1k$0k$12k$3k$0k$14k$2k$1k$11k$3k$0k$5k$10k$15kJanFebMarAprMayJunJulAugSepOctNovDecJan: $2kFeb: $9kMar: $1kApr: $0kMay: $12kJun: $3kJul: $0kAug: $14kSep: $2kOct: $1kNov: $11kDec: $3k$0k$14k$0k$5k$10k$15kJanFebMarAprMayJunJulAugSepOctNovDec

Days the business takes to pay its suppliers

Jan: 33 daysFeb: 41 daysMar: 34 daysApr: 31 daysMay: 45 daysJun: 35 daysJul: 32 daysAug: 47 daysSep: 35 daysOct: 33 daysNov: 44 daysDec: 36 days30 days35 days40 days45 daysJanFebMarAprMayJunJulAugSepOctNovDecJan: 33 daysFeb: 41 daysMar: 34 daysApr: 31 daysMay: 45 daysJun: 35 daysJul: 32 daysAug: 47 daysSep: 35 daysOct: 33 daysNov: 44 daysDec: 36 days30 days35 days40 days45 daysJanFebMarAprMayJunJulAugSepOctNovDec

The four months with the largest draws are the four months suppliers waited longest.

Show the numbers
MonthOwner draws, thousands of dollarsDays the business takes to pay its suppliers
Jan$2k33 days
Feb$9k41 days
Mar$1k34 days
Apr$0k31 days
May$12k45 days
Jun$3k35 days
Jul$0k32 days
Aug$14k47 days
Sep$2k35 days
Oct$1k33 days
Nov$11k44 days
Dec$3k36 days

The alternative is a draw fixed in advance, at an amount the business can afford every month, paid on the same date each month. The amount comes from the cash forecast, which is why the forecast has to exist first. A rolling thirteen-week forecast of receipts and payments shows what the business can pay its owner in the leanest week of the quarter, after the operating reserve has been funded. The reserve comes first because a draw paid out of it is a loan from the business's next bad month. A draw set this way is usually smaller than what the owner is used to taking in good months and larger than what they could safely take in bad ones. The owner gives up the high months and gets a figure that holds, which is the figure a buyer is trying to find.

The draw is paid by a recurring transfer to the owner's personal account, never by a withdrawal or a card. Once the regular payment is automatic, any other payment to the owner has to be made by hand, and a payment made by hand is easy to find at the close.

A buyer looks for the set amount, paid on schedule, in nearly every month of the latest year, from operating cash. That last condition catches a move some owners make without thinking about it: putting money into the business in order to pay themselves out of it. The cash has gone in a circle. The draw looks regular, but the business did not earn it, and a buyer who sees new capital arriving in the months the draw was paid will treat the draw as funded by the owner, not by the customers.

Everything paid to the owner, on its own lines

The second change is separation. Owner compensation and owner benefits get accounts of their own in the ledger, and everything paid to the owner or for the owner is coded there: the draw, the owner's share of health insurance, retirement contributions, the vehicle, the phone. Personal and business cards and bank accounts are split, personal costs move to personal accounts, and anything personal that still lands on the business is coded to the owner accounts the day it is found, so it is never mistaken for a cost of running the business.

This is bookkeeping, and its effect shows up in the price. When a business is sold on a multiple of its earnings, every dollar of personal cost buried in business expenses understates those earnings. The seller will want it added back. The buyer will add it back only as far as the records support it.

Take a business that reports earnings of $150,000 before owner pay, and an owner who says another $40,000 of its expenses were personal: family travel, a second vehicle, a spouse's phone. If those costs sit in their own owner accounts with receipts, the buyer adds back the full $40,000. If they are scattered through travel, auto and telephone expense and the owner reconstructs them from memory, a careful buyer might credit half. At an illustrative multiple of two and a half times earnings, the $20,000 that was not credited costs the owner $50,000 of price, for money that was spent on the same things either way.

What unsupported personal costs cost at sale

Illustrative. Personal costs paid by the business understate its earnings. A buyer adds them back only as far as the records support, and every dollar not added back is lost at the sale multiple. Kept on their own lines with receipts, the same costs lose nothing. Move the sliders; the starting values are the essay's example.

$40,000
50%
2.50×
Costs the buyer will not credit
$20,000
Price lost at the multiple
$50,000

Unsupported adjustments cost the seller credibility as well. A buyer who finds one personal expense the owner did not mention assumes there are others and widens the range of outcomes to allow for them. That wider range is priced across the whole business, well beyond the item that caused it.

The owner's part

A bookkeeper can set up every other part of this in an afternoon. What cannot be delegated is the owner's agreement to stop taking cash as needed. For many owners the business account has been their safety net for years. Taking cash when they want it is part of what owning the business has meant to them, and a fixed draw can feel like being demoted to an employee.

So the commitment has to be absolute. A fixed draw with occasional exceptions is an irregular draw with a schedule attached. The first unscheduled withdrawal breaks the pattern a buyer needs to see, and an owner who takes one in a tight month will take another in the next. Owners who keep the rule usually do so because they have seen what it buys them: a figure they can defend when a buyer asks for it.

Knowing that it works

Whether the change has taken hold shows first in the count of months, out of the latest twelve, in which the set draw was paid on schedule. It answers whether the owner is being paid like an employee yet, and it can only improve one month at a time, because the record has to be earned in sequence.

The second is what turns up at each monthly close: the personal items found in business accounts, counted and totalled in dollars, with zero as the target. The count and the total tell the owner different things. Many small items mean the habits have not changed. One large item means a decision was made outside the system.

A year of owner pay, two ways

Illustrative. The same business before and during its first year on a fixed draw. Each cell is a month: a solid cell means the set draw was paid on schedule and nothing else went to the owner; a dashed cell means a month with an unscheduled payment; the figure is the personal items found in business accounts at that month's close. Select a month for its detail.

Set draw paid on schedule, nothing elseUnscheduled payment to the owner2Personal items found at close

Cash taken as neededSet draw on schedule in 0 of 12 months · 122 personal items, $41,500

First year on a fixed drawSet draw on schedule in 11 of 12 months · 28 personal items, $8,450

There is also a test that can be put to the owner directly: state last year's total pay from the business, to the dollar, and show that the figure matches the owner compensation and benefit accounts and the bank transfers behind them. It is put to the owner and not the bookkeeper because the owner is the one a buyer will ask. An owner who can answer without looking has a business whose earnings can be read. One who cannot has left the buyer to guess, and buyers guess low.

Why it slips, and what holds it

This usually comes undone gradually. Personal spending creeps back into the business: a dinner on the company card, a family phone added to the business plan, a cash withdrawal in a month when the draw felt short. None of it is large, and all of it recreates the original problem.

The mechanism that made the change is also what holds it. Because the draw runs by scheduled transfer, an unscheduled payment to the owner is the only payment to the owner that is not automatic, and it shows up at the next close. Any change to the draw itself is written down with its reason, so a rise in the owner's pay is a decision someone recorded and can explain. Between the schedule and the written record, breaking the rule takes more effort than keeping it.

What follows

Once owner pay is regular and visible, the business has a fact where it used to have a range. Two harder questions start from that fact: whether operating profit covers the draw with room to spare, and what the owner's seat would cost to fill at market rates.