Automatically re-engage inactive WhatsApp contacts every week

Every Monday, contacts who've gone quiet get grouped by inactivity and sent a tailored WhatsApp message.

How the work actually flows

A straight line. Runs once per each inactivity segment with contacts.

Pattern: Multiple Instances without a priori Run-Time Knowledge (15)

flowchart TD trig(["every monday morning"]):::trigtime s0["pull engagement data"]:::svc s1["segment contacts by inactivity"]:::task s2[["create group and send campaign per segment"]]:::mi s3["post summary to slack"]:::svc trig --> s0 s0 --> s1 s1 -->|"one per each inactivity segment with contacts"| s2 s2 --> s3 out[/"segmented re-engagement campaigns sent"/]:::out pay{{"quiet contacts win back automatically"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceRuns once per itemResultPayoff
Build size
Standard

A mid-size build with several tools working together.

Business functions
Messaging & NotificationsReporting & Analytics
Connects
WhatsAppSlack

The problem it solves

Contacts stop responding and you don't have a system for winning them back, so they just fade away for good. A generic blast to everyone wastes the message on people who need a different nudge than someone who dropped off yesterday.

Who it fits

Businesses using WhatsApp for sales or community engagement who want to win back quiet contacts.

How it works

  1. Every Monday morning, engagement data is pulled for all contacts
  2. Contacts are segmented by how long they've been inactive: at-risk, fading, or dormant
  3. A matching group is created for each segment that has contacts
  4. A tailored bulk WhatsApp campaign is sent to each segment
  5. A summary of the campaign is posted to Slack
What you get

Quiet contacts who hear from you again

Contacts who've gone quiet get grouped by how long they've been away and sent a message that brings them back.

What you get

A segmented WhatsApp re-engagement campaign sent automatically each week, with a summary report in Slack.

What you need

A WhatsApp business account connected through MoltFlow and a Slack workspace.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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