Scrape Trustpilot reviews and score sentiment automatically

Collects new Trustpilot reviews, tags each one positive, neutral, or negative, and logs it all to a spreadsheet.

How the work actually flows

A straight line. Runs once per each new review.

Pattern: Multiple Instances without a priori Run-Time Knowledge (15)

flowchart TD trig(["scheduled review check"]):::trigtime s0["Pull new reviews"]:::svc s1[["Extract review details"]]:::mi s2["AI scores sentiment"]:::task s3[("Log to spreadsheet")]:::store trig --> s0 s0 -->|"one per each new review"| s1 s1 --> s2 s2 --> s3 out[/"Reviews logged with sentiment scores"/]:::out pay{{"Faster visibility into customer sentiment"}}:::pay s3 --> out out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceRuns once per itemA record or sheetResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
Spreadsheet & Database OpsWeb Scraping & Data CollectionSurvey & Feedback
Connects
Google SheetsOpenAI

The problem it solves

You want to know what customers are really saying on Trustpilot, but reading every new review and judging the tone takes time you don't have. Important complaints or praise can slip by unless someone checks the review page constantly.

Who it fits

Customer experience or marketing teams who monitor brand reputation on Trustpilot.

How it works

  1. The system pulls new reviews from your Trustpilot page
  2. It reads each review and pulls out the rating, date, and text
  3. AI scores whether the review is positive, neutral, or negative
  4. Results are logged to a spreadsheet for tracking
What you get

Reputation shifts you spot before they escalate

You get every new Trustpilot review logged and tagged as positive, neutral, or negative, right in a spreadsheet you can scan anytime.

What you get

A running spreadsheet of Trustpilot reviews with sentiment scores attached.

What you need

An OpenAI API key and a Google Sheets account.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

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