Run personalized multi-step cold email sequences automatically

Researches each lead, writes personalized emails, and sends a multi-step outreach sequence on a schedule.

How the work actually flows

It repeats. Repeats no reply triggers follow-up send.

Pattern: Structured Loop (21)

flowchart TD trig>"new lead added to list"]:::trig s0["research lead's company"]:::task s1["write personalized email"]:::task s2["send email on schedule"]:::svc s3[("log send and reply status")]:::store trig --> s0 s0 --> s1 s1 --> s2 s2 --> s3 lp{"follow-up limit or reply received"}:::gate s3 --> lp lp -. "no reply triggers follow-up send" .-> s2 lp -->|"finished"| out out[/"personalized outreach sequence sent"/]:::out pay{{"scales personal outreach without manual effort"}}:::pay out --> pay classDef task fill:#e7f6fe,stroke:#34b8f0,color:#2c2a29 classDef svc fill:#f6f8fa,stroke:#7c8795,color:#2c2a29 classDef mi fill:#e7f6fe,stroke:#0079a8,color:#2c2a29,stroke-width:2px classDef human fill:#fff,stroke:#0079a8,color:#0079a8 classDef store fill:#f6f8fa,stroke:#0079a8,color:#2c2a29 classDef trig fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigtime fill:#00a4eb,stroke:#0079a8,color:#fff,font-weight:bold classDef trigdata fill:#8ad4f5,stroke:#0079a8,color:#06314c,font-weight:bold classDef gate fill:#fff,stroke:#e8a23d,color:#6b4708,font-weight:bold classDef out fill:#1f9d6b,stroke:#167a53,color:#fff,font-weight:bold classDef pay fill:#06314c,stroke:#021f33,color:#fff
Starts itA stepAn outside serviceA record or sheetRepeat or finishResultPayoff
Build size
Advanced

A larger build with multiple systems, AI reasoning, and custom rules.

Business functions
AI Agents & Autonomous SystemsEmail AutomationSpreadsheet & Database OpsScheduling & Calendar
Connects
OpenAIMailgunSupabase

The problem it solves

Writing individual cold emails for every prospect and tracking who got which follow-up is a lot to manage by hand, so most outreach ends up generic or falls behind. You want it to feel personal without spending your whole day on it.

Who it fits

A sales team or agency running outbound cold email campaigns at volume.

How it works

  1. A new lead is added to your list
  2. AI researches the company and role to find a relevant hook
  3. It writes a personalized, on-brand email for that lead
  4. It sends the email on an optimized schedule and spaces out follow-ups if there's no reply
  5. It logs every send and reply status back to your database
What you get

Leads who reply to personalized outreach

You reach every new lead with a personalized, well-timed outreach sequence that keeps working even when you're busy.

What you get

A running, logged cold email sequence with personalized messages sent to each lead.

What you need

An OpenAI API key, a Mailgun account, and a Supabase database.

We can build this. But should you?

The hard question is not how to build it. It is whether this is the right thing to build first.

That is what a Fractional Chief AI Officer figures out with you, before anyone writes a line of code.

Let's Talk Strategy

Related automations

Back to the AI Playbook