Perception Failure

Power & PoliticsEssay7 min read

Bad news in political work usually arrives as a decision. The budget goes to another division, the reporting line stays where it was, the chief executive picks the other plan. By then there is nothing left to do about it, and the executive who lost is left reconstructing, from memory, where the case stopped working.

The Lam System for Political Interaction puts a reading in front of every decision. After a lever has been played, the actor writes down how the target now sees the choice and sets it beside what the lever projected. Until each live lever has its reading, the target's selection cannot be written. When a reading does not match its projection, the system records a perception failure. That is bad news arriving while the decision is still open and the actor can still act on it, and it is also the easiest kind to talk oneself out of.

What fails, and who says so

Perception is the target's act: the target, having taken in the lever, now compares the options in some way. Whether that comparison is the one the lever projected is the actor's judgment, made from what they saw and heard. The system has no other way of knowing what the target thinks. It receives the actor's verdict and writes one of two entries: a perception, or a perception that failed. They are two outcomes of one event at one point in the cycle, and exactly one of them is written.

The test is the projection. A lever is declared with a projection of how the target will weigh the options once it has landed, so a reading validates when the target now weighs them that way, and fails when they do not. How the meeting felt has no place in that test. A target can be warm, grateful for the analysis and entirely unmoved, and a target can be short-tempered throughout and come out of the meeting seeing the choice exactly as the lever intended.

Did Alistair's reading of the first lever validate it?

Illustrative. The people and the company are invented. Thea's first lever projected that Alistair would come to see keeping web prices on the wholesale list as costing him sales he could keep, and so see her pricing authority as better than either alternative. Each line is a reading Thea might have come away with. Guess whether it validates the lever, then select it to see why.

Select each item to see the verdict.

  • The meeting was friendly and the target unmoved: he weighs the lost sales as minor, the opposite of what the lever projected.

  • He now sees the wholesale list as costing him sales he could keep. The mood of the meeting is no part of the test.

  • The lever moved him, toward the other adverse alternative. The projection was that her authority would come out ahead of both.

  • The comparison did not change, because he does not accept the evidence the lever rested on.

  • He compares the options the way the lever projected and is already thinking about the preferred position's terms. His selection still waits until every live lever is read.

When the reading fails, the record keeps two things: the reading as the actor observed it, which is how the target now appears to compare the options, and the fact that it failed. Nothing else moves: what the actor holds, which cycle has control and which cycles are waiting all stay as they were. The lever's resource was spent at its execution and stays spent, because the failure refunds nothing. Whatever comes next is weighed on what it will cost from this point, and the record shows separately what the failed lever cost.

A price list

Illustrative. The people and the company are invented. Thea Varela runs the online store at a housewares manufacturer, where web prices are tied to the wholesale price list the company gives its retailers. She wants the chief commercial officer, Alistair Fenwick, to give her the authority to set web prices herself. His adverse alternatives are to keep web prices on the wholesale list, or to move the online store under the wholesale team so that one team owns both.

Her first lever is to show Alistair that holding web prices to the wholesale list loses sales to competitors who price lower online. It needs a competitor price comparison her team has built, which she holds. The gate passes and she plays the lever. Her projection was that Alistair would come to see the wholesale list as costing him sales he could keep.

Alistair accepts the numbers. He also tells her that the sales in question are small next to the risk of the company's largest retailers finding it undercutting them on its own website. Thea judges that the lever has not moved him: he now agrees about the lost sales and weighs them as minor. She writes the reading down as she observed it, and writes it as a failure.

The reading tells her what Alistair is weighing, which is his retailers' goodwill, and that her lever was aimed at a cost he had already discounted. She could not have learned that before playing the lever, and the comparison she spent was the price of learning it.

The ways out, and what each one concludes

After a failed reading the cycle stays open, and it cannot move on to the target's selection on that lever's strength. The actor has to choose an exit.

The actor can declare a new lever and pursue the objective another way. This is the exit for a lever that missed while the preferred position is still within reach. The new lever is declared fresh, with an address of its own, and the failed one stays on the record with its reading beside it, so the record shows both attempts in order.

The actor can moot the cycle, when what it rested on no longer holds. The preferred position may have become one the target can no longer select, or the target may no longer be the person deciding. In a cycle where other levers are still live, the actor can moot only the failed lever and let the others carry the case. Mooting takes up the difference.

Or the actor can abandon the cycle, which is a choice and needs no change in the world to justify it. The position may still be reachable and simply no longer worth what reaching it would cost. Abandoning is open at every point of every maneuver.

After a failed reading, which way out?

Questions the actor answers; the system applies none of them and prefers no exit. Check in order and stop at the first that is not true.

Where this failed reading leaves the cycleMoot the cycle: what it rested on no longer holds

Each exit amounts to a conclusion about the failure. A new lever says the lever was wrong and the position is still worth having. Mooting says what the cycle rested on is gone. Abandoning says the actor has stopped wanting it at this price. Because the exit is written into the record after the failure, the record keeps the actor's diagnosis along with the failure, and what happened next tests that diagnosis. If the new lever lands, the actor was right that the first one missed and the position was reachable. If it fails the same way, the cycle may have rested on something weaker than the actor thought.

Thea's diagnosis was the first. Alistair could still give her the authority; he needed a different reason. Her second lever was to show him that his three largest retailers already sell the company's products below the wholesale list on their own websites, so separate web pricing would open no conflict that did not already exist. Her team tracks those prices, so she held what the lever needed. The gate passed, she played the lever, and this time Alistair read the choice as she had projected. He gave her the authority, and gained an end to lost web sales without a quarrel with his retailers.

Thea's maneuver, with a failed reading and a second lever, as the record keeps it

Illustrative. The people and the company are invented. Each row is one entry in the record, in the order it was written. The failed reading stays on the record after the second lever lands.

Cycle: Thea and Alistair

  1. OpenThe cycleA new cycle opens under Thea's agenda.
  2. InterestActorThea wants the authority to set web prices.
  3. DetectionActorAlistair will give her the authority, keep web prices on the wholesale list, or move the online store under wholesale.
  4. ObjectiveActorAlistair gives her the authority.
  5. IntentionActorShow Alistair the wholesale list is losing web sales to lower-priced competitors.
  6. Required resourcesActorThe competitor price comparison.
  7. Gate passesThe cycleThea holds the comparison.
  8. ExecutionActorThe comparison goes to Alistair.Spent: the competitor price comparison
  9. Perception failsTargetAs Thea reads him, Alistair accepts the lost sales and weighs them as small beside his retailers' goodwill. Nothing Thea holds moves.
  10. IntentionActorA new lever, at an address of its own: show Alistair the largest retailers already price below the wholesale list online.
  11. Required resourcesActorHer team's record of the retailers' web prices.
  12. Gate passesThe cycleThea holds the record.
  13. ExecutionActorThe retailers' prices go to Alistair.Spent: the record of the retailers' web prices
  14. PerceptionTargetAlistair reads separate web pricing as opening no conflict that does not already exist.
  15. SelectionTargetAlistair gives Thea the authority to set web prices.
  16. OutcomeThe cycleThe authority is hers.
  17. Obtained utilityTargetAlistair stops losing web sales without a quarrel with his retailers.
  18. CloseThe cycleThe maneuver closes.
  19. Flow backActorThea holds the authority to set web prices.Returned: the authority to set web prices

Reading each lever, or the whole play

Thea read each lever as it landed, so her failure named a lever. Some actors play every lever first and read the target once, on the whole play. The system records the two kinds of reading as different entries: a failure read lever by lever belongs to that lever, and a failure read on the whole play belongs to the cycle. Mixing the two would attach a failure to the wrong thing.

The difference shapes what a failure can teach. A failure on the whole play says the levers together did not move the target, and nothing in the record says which of them missed. It also arrives later, after every lever's resource has been spent, where a lever-by-lever failure arrives after one. Against that, some levers only work together. A lever that lowers the cost of the preferred position and another that raises its benefit may be weighed by the target as one case, and reading either alone would misjudge it. Which way to read is the actor's call, made in how the levers are framed, and the essay Reading Each Lever or Reading the Play takes it up.

The hopeful reading

The system cannot check a reading. When an actor writes that the target read a lever as projected, the system writes a perception, and the cycle moves toward selection. Readings go wrong here, because most of them are mixed, and the actor who wants the maneuver to succeed is the one deciding what the mixture amounts to.

The two kinds of misreading cost different things. An actor who writes a failure for a reading that had in fact validated pays for a lever that was not needed: its resources, and the time it takes. An actor who writes a validation for a reading that failed lets the cycle go to selection on a comparison the target does not hold. The bad news then arrives as the decision, and the decision is the one thing in a cycle that no lever can answer.

Placed after the lever and before the selection, the reading is the last point at which the actor can learn the case is not working and still change it, and it gives that information only to an actor willing to write the failure down. Thea's first lever failed in a meeting where Alistair agreed with every number she showed him. She wrote it down as a failure, and her second lever was built on what the failure showed.