Proxemics

Thinking Tools6.1 Designing and Testing the Solution

Originated by Edward T. Hall (The Silent Language, 1959).

Studies how people use space and distance with one another, and how the layout of a room or building shapes the conversations and behavior inside it.

When to reach for it

Offices, meeting rooms, or customer spaces are producing the wrong behavior, or a team works across cultures with different norms of distance.

How it runs

  1. Name the behavior the space should support.
  2. Note the cultural norms of the people using it.
  3. Set distances, sight lines, and territory to fit.
  4. Mock up or pilot the arrangement.
  5. Watch how people actually use it and adjust.

Where it sits in SOLVE eX

Go to the source

  • The Silent Language, 1959

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